#55 BREAKING changes in the GA4 Data API

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Intro 00:00
Topic 00:48
Wind Down 27:41
Outro 29:54

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Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong."

Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now I want to look at device type by query string parameters and I can't, so I'm upset."

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This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API. Are Google going backwards by (re)introducting scope compatibility, or is this what was always missing and will now help the transition from Universal Analytics?

The GA4 Data API schema compatibility changes announcement is at https://bit.ly/3Md2lnR.

And the 'cheat sheet' they mentioned from GA4 Spy is at https://bit.ly/3V6mXCi.

In other news, Dan Measures Fests and Dara watches running?!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

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