The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading Through Crazy, and expound on The Phoenix Plan 10:18 – Dr. Pete and Dr. Stephen break down the vital role of mission, vision and purpose 14:08 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 16:34 – Dr. Pete and Dr. Stephen discuss the power of the phrase, ‘I don’t know’ and provide best practices for setting the right tone within your team 21:29 – Dr. Pete and Dr. Stephen tell the story of the cattle, the buffalo and the storm 26:13 – Dr. Pete and Dr. Stephen encourages the audience to share their stories with the Remarkable CEO team EPISODE QUOTES“What an opportunity as a CEO – what an opportunity as a leader – to teach people that when you focus on places where you have influence, your influence grows. And when you focus on places where you don’t have influence, that influence shrinks.” (02:30)“One of the things we say is that we are pulled by our purpose and we are pushed by our mission. And so, if you want to not be pulled by other influences, then you have to get very clear on your vision and get very clear on your purpose because that’s what will pull you.” (10:18)“Doc, so you’ve got to work hard on yourself. Get up and do your morning rituals in the morning so that you are ready. You get settled down, you get clear in your vision, clear in your purpose and your mission – in other words how you’re gonna live out that purpose that day.” (14:56)“Here’s what we know. Your attraction is a reflection of your certainty – your certainty and your team’s certainty. And your certainty builds when you talk about what you know about. So, one of the most important things you can ever say – doctors, team members – is, ‘I don’t know.’ It’s one of my favorite expressions, ‘I don’t know.’” (16:34)“When a storm is coming and brewing and coming across, the cattle actually run away from the storm. Which actually, when you think about it, when the storm comes and you’re running away from it, you actually maximize the amount of time that you spend in the storm. What the buffalo does though is very different. When a storm is coming, the buffalo actually charges at the storm. When you think about that, it actually minimizes the amount of time they spend in the storm.” (21:29)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteThe Phoenix Plan

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the importance of vacations and taking a break06:37 – Best practices for planning and taking vacations as a CEO/business owner 14:15 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:03 – The importance of teaching and living the wellness lifestyle and the different types of vacations 19:06 – Dr. Stephen speaks to how he’s planned, organized and scheduled vacations amidst all the noise and distractions of life and business EPISODE QUOTES“The best way for you to see a growth in your practice is to take a vacation.” (01:23)“I have a triple black belt in vacationing. It’s always been super important to me. It’s super important to my wife. It’s part of my family culture. I inherited it. It runs in my family; it does not skip a generation. I come from a long line of vacationers, people who really appreciate getting away.” (02:41)“To me, there’s three types of vacations. You have ‘stay-cations,’ you have ‘work-cations’ and you have vacations. And so, there’s three levels of them. And again, depending on the season, and the time of year, and the time of life, and the structure, this is why planning is so important. We talk about plan, prepare, execute and assess.” (05:31)“Your business is always a reflection of your energy. When your energy’s up, the business is up. When your energy’s flat, your business is flat. When your energy’s down, the business is down.” (10:54)“As chiropractors, we are teachers. The word ‘doctor’ means teacher. And so, we’re teaching the wellness lifestyle and we are living the wellness lifestyle.” (15:28)“Send people on vacation and pay for their vacation. Get them out of the office because your practice is a reflection of your energy. So, if the energy dips it costs you a lot of money. If you don’t take vacation, the energy will dip; you will burn out.” (22:23)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming Call with Dr Pete here

00:38 – Dr. Stephen introduces today’s guest, Dr. Patrick Gentempo, who speaks to the importance of taking a stand in chiropractic and the role of The Phoenix Plan 09:49 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers10:31 – Dr. Pat shares his personal thoughts on political leadership in the chiropractic industry 17:07 – Dr. Stephen thanks Dr. Pat for the great work he continues to do and lets listeners know where to find his new book EPISODE QUOTES“So it’s not just a matter of getting through. It’s not just a matter of hoping you can survive it and keep some semblance of what once existed. It’s the recognition that the cycle of life requires creation and destruction.” (04:53)“The whole point of taking a stand is that you’re standing up and you’re rooted deep, metaphorically speaking, into the ground. But, in actuality, it’s spiritual rooting – meaning it’s a philosophical rooting – it’s an ethical decision that you’re saying, ‘I’m standing for this.’” (06:47)“I’ve come to the conclusion that political leadership in this profession is an oxymoron. It doesn’t really exist. It doesn’t operate based on strong principles and strong stands, and instead is a little bit more expedient and cowers a bit more.” (12:05)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInDr. Pat’s LinkedInDr. Pat’s Book – Your Stand Is Your BrandThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Business Optimization Trifecta 12:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:22 – Dr. Pete and Dr. Stephen break down and differentiate the qualities of CEO and COO 25:50 – Dr. Pete and Dr. Stephen expound on the importance of having an Associate Doctor and COO within your practice EPISODE QUOTES“For you to be able to scale well, you have to do it through the lens of an organizational chart and an accountability chart. You can look through that and you can see how this is possible for it to happen.” (06:39)“If you’re gonna be a CEO, you must have a COO next to you running the business. Here’s the truth, doc. You can lead the business, but they run the business. You can lead the team, but they run the team. This is the nature of the COO.” (08:54)“A CEO sounds like this. These are the types of qualities you have. You’re very high-level and big picture. You’re passionate. You’re emotional. You’re inspiring. You’re driven. You’re a creative genius. You like to use brute force because you’re an engine, you’re an eight-cylinder V8. You’re the turbo and you have a lot of thrust energy. That’s the qualities of the CEO.” (16:41)“So, as we analyze our team, we think about, ‘who do I need on my team?’ The ‘who’ is the right person in the right position. And the right position is defined by GWC.” (22:18)“Historically, most Associate Doctors are really looking for, and what’s ideal, they want to be able to be a really great doctor and great chiropractor.” (27:25)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The 3 “E’s” in CEO 08:20 – How Energy can impact your business and practice 14:28 – The importance of Enthusiasm 17:37 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers19:43 – Dr. Pete and Dr. Stephen expound on the value of vision and sharing core values with your team 23:50 – The critical role that Edification plays in your practice 29:22 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge EPISODE QUOTES“Our role as the CEO is to determine what’s important now and what’s important next. Our job is to collect and direct the aggregate energy of our team and point it in the direction what is important now and what is important next.” (03:38) (Dr. Stephen)“Alright guys, so you heard it right there. So, it’s energy, it’s enthusiasm, it’s edification. It’s not everything. We’ve got to get this right. There’s a lot of dysfunctions out there. It’s very easy to be a dysfunctional CEO. It’s very easy to be a dysfunctional chiropractor.” (05:15)“As the CEO, your job is to be able to walk into a room and take the temperature. You should be able to take that metaphorical temperature, to check the state of your team in that team huddle, to check the state of your waiting room, to check the state of your hot seats and relaxation center.” (14:33)“Energy is everything. Energy comes from us; we carry energy. We’re force fields.” (18:57)“I want to talk about the culture of celebration because what you celebrate you replicate. And so when you are able to edify – which is recognition of something good that someone did, or said, or how they showed up, or how they were being – when you can identify that you actually will begin to replicate that.” (27:35)“Although you might not be able to change your current situation or you might not be able to change your current circumstances, you can choose your attitude. And when you choose your attitude it will absolutely change your experience in it and your effectiveness within it.” (31:28) LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Stephen welcomes Roger Sparks to the show to discuss his upcoming documentary film, “Backbone” as well as his background as a pararescueman 10:11 – Roger expounds on the value chiropractic care has brought himself and his fellow combat veterans 21:45 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers22:27 – Roger provides his thoughts on leadership and virtue 34:42 – Dr. Stephen thanks Roger for joining the show EPISODE QUOTES“We’ve partnered with many Tier 1 chiropractors, such as yourself, and many other people. And we want to attempt to get the wisdom and the virtue of chiropractic care to combat veterans.” (03:22)“A pararescueman’s job is a little bit different in quite a few ways than say a medivac or an Army medic. We can use halo parachuting or special operations. We bring in diving rigs to get to people. We will get into that site where the injuries are and get guys out.” (07:57)“With chiropractic care, and the way that you’ve explained it to me, it just seems like it’s such a no brainer to have someone who’s passionate about healing someone, yet involved in someone’s life, in a very sincere way.” (11:15)“The more that we can connect to our bodies – the more that we can connect to the people around us – that is true health. And I think that chiropractic is a massive leap in the right direction for all of humanity.” (17:27)“You never can medicate your way out of a problem you behaved your way into.” (19:28)“The most important thing that I’ve learned about leadership in my travels is effective leadership starts with charisma and character. People have to want something somewhat intangible from you to follow you. And when that takes place, magic things happen.” (22:55)“I don’t care if you like me. I care very much if you trust me. Because if you trust me, you’re gonna do what I tell you to do. If you do what I tell you to do, you’re gonna get the results that you want and then you’re gonna love me.” (29:03)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteRoger’s Bio

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Create More Remarkable Retention in Your Business to Collect Ideal Patients 06:28 – Dr. Pete expounds on the value of relationships based on leadership 09:47 – Dr. Pete and Dr. Stephen discuss the importance of business acumen and understanding the value equation 15:28 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers17:35 – Dr. Pete and Dr. Stephen break down the phases of leadership developmentEPISODE QUOTES“Retention is the ultimate win-win-win. We know that it’s in retention that we get the greatest results. It’s in retention that we get the greatest referrals. It’s in retention that we see the highest revenues. Those are some of my favorite R’s. It’s all found under the canopy of retention.” (05:54)“Having retention is remarkable. It’s something noteworthy. It’s something that’s worth pausing and reflecting upon. So, when you have remarkable retention in your practice that means you’ve built a relationship culture.” (08:37)“The value equation is the essence of business – It’s create value, it’s deliver value, add value and capture value. That’s business. The purpose of a business is to solve a problem for someone. So, you add value by solving problems.” (12:26)“We need to master our technique and the art of being an adjustor. I believe that this is something that we all need to embrace. And I love meeting a chiropractor who loves to adjust and loves the art of adjusting and it’s rooted in a science and a philosophy that’s strong.” (19:16)“Chiropractic is a done with you program, not a done for you program.” (25:19)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:47 – Dr. Pete and Dr. Stephen introduce today’s topic, 6 Tools That Will Grow Your Business and Make You a Better CEO 14:37 – Tool #1: The CEO Goals Report 18:04 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers19:24 – Tool #2: The Marketing Report 24:21 – Tools #3 & #4: The CEO’s Vital Signs Report & the Practice Scoreboard 33:17 – Tools #5 & #6: The Individual Scorecard & the 90-Day CEO Project PlannerEPISODE QUOTES“I love the quote that we shared during the wartime which was, ‘In times of uncertainty, we don’t win with certainty we win with clarity.’ We don’t fight uncertainty with certainty; we fight it with clarity.” (02:17)“I really like to use this time to unpack what we consider the six fundamental CEO tools – the tools that we use to really run the remarkable business. These are the tools that make up what we like to call The Machine.” (04:27)“Ninety percent of our problems are people problems. Ninety percent of your solutions live on your accountability chart. Why? Because that’s the blueprint – that’s the diagram – for your people.” (07:58)“Priorities are what we do. Everything else is just talk.” (19:09)“You don’t get what you want. You get what you measure.” (26:07)“If the Scorecard creates focus for the individual, the Scoreboard creates focus for the team.” (30:56)“Focus is my favorite ‘F’ word because focus is what makes the difference between busyness and productivity.” (34:47)“What I love about the CEO Project Planner is it teaches our team members and us as CEOs to always be looking ahead – not too far, but far enough ahead – so that we make sure that whenever there’s a turn in the road, we’re ready for it.” (39:00)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteDownload your copy of the Scoreboard + Email Sequence

01:43 – Dr. Pete and Dr. Stephen celebrate their one year anniversary of The Remarkable CEO Podcast with three leadership takeaways from the last 12 months 19:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers20:14 – The importance of pivoting and adapting in the face of the Covid-19 crisis 25:20 – Dr. Stephen provides three questions to reflect upon as a framework for leadership 30:00 – Dr. Pete and Dr. Stephen expound on the importance of our influence as leaders 37:39 – Dr. Pete and Dr. Stephen leave the audience with an actionable challenge EPISODE QUOTES“If you’re not doing what matters most, it’s time to change things up.” (06:42)“Remarkable does not imply perfect. And when we look back on this time of our lives – this last twelve months – what a remarkable period of time.” (10:35)“I saw doctors literally get punched in the face and then get put in a headlock and then brought down on their knees and literally pinned. And I saw chiropractors get out of the chokehold and I watched them literally get themselves back up on their feet and start facing their enemy and their opponent once again.” (17:13)“If we’re not gonna be able to solve a problem, if we’re not gonna be able to deliver value the way we would traditionally do it, we have two choices. We either stop delivering value and stop serving our purpose and existing as a business, or we pivot and we make a change.” (22:32)“The first question was, ‘How are you being?’ The second question was, ‘What are you seeing?’ And the third question was ‘Who are you serving?’ Those three questions transformed my perception during that time [of meditation].” (25:51)“When you focus on your area of influence, your influence grows. When you focus on the things you can’t influence, your influence shrinks.” (30:21)“For the first time in history – in the 125 years of chiropractic history – for the first time living inside out is actually easier than living outside in.” (34:48)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, 3rd Tier Healthcare 10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers14:09 – The target audience that needs to hear this message of health 17:58 – The responsibility and obligation of chiropractors everywhere 23:36 – Dr. Pete leaves the audience with three reflection questions every leader should ask themselves EPISODE QUOTES“The things that we are teaching chiropractors is the same thing we’ve been teaching and the same things we will teach. That’s what I always tell my patients. Whenever I teach my patients anything I say, ‘God help me to tell the truth the whole truth and nothing but the truth.’” (02:23)“In this majorly crowded and confused marketplace, there’s a major information gap. And the information gap is, ‘Well, is there anything that I can do to strengthen myself as the host?’” (06:24)“The future of the human race, it’s always been the promotion of health. That’s always been where the future has depended on, and it’s out time and it’s our place to be the ones to teach.” (10:36)“Listen you [chiropractors] have an opportunity, and therefore a responsibility, to share the truth right now. Because if you don’t tell them the truth, who’s going to?” (18:09)“When you’re in an offensive state and you’re seeing opportunity, you know what you’re serving and who you’re serving? You’re serving others.” (23:31)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessLink to Register for the Virtual Conversion ImmersionChiro Match Makers Website