The Remarkable CEO for Chiropractors 070 - Understanding the CEO Role – You Don’t Have to be Awesome at Everything
00:40 – Dr. Pete and Dr. Stephen introduces today’s topic, Understanding the CEO Role
07:49 – Dr. Pete and Dr. Stephen speak to the importance of having clearly defined roles for every single member of your team, including the relationship between the CEO and COO
14:51 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
15:36 – Dr. Pete and Dr. Stephen break down attributes of a great CEO and COO and how these roles complement each other
23:38 – Dr. Pete and Dr. Stephen take a moment to address those who are performing both roles of CEO and COO
28:51 – Dr. Pete and Dr. Stephen analyze the KPIs used to measure the success of a CEO
EPISODE QUOTES
“You, doc, don’t have to be awesome at everything. You just have to build a team that’s awesome at everything.” (01:54)
“As a CEO, your natural genius and gifting is gonna more you more towards that visionary, extrovert and more business-builder promoter of the brand and of the business.” (13:26)
“You don’t have a COO without a CEO. And you don’t have a CEO without a COO. It just doesn’t work.” (14:40)
“I like to say the higher up you are on the Accountability Chart, the further downstream your KPIs will be.” (17:14)
“You [as CEO] lead the people. You lead the culture. You lead the business. You lead the team. You lead the practice. Notice the verb there is ‘lead.’ You create opportunities and relationships. You’re a rainmaker and you champion the market message.” (18:09)
“Your COO, which you might have thought of as your office manager, their job is to execute the business plan. They’re accountable to the P & L, the Profit & Loss statement, and the metrics. Their job is to harmoniously integrate the leadership team.” (21:40)
“If you insist on wearing all the hats, you’re putting the lid on your practice and on your business growth.” (25:30)
“The goal here as the CEO is to make sure that everyone is functioning in their zone of genius. And when you accomplish this, that’s when you truly experience what we call having a remarkable practice as part of a remarkable life, not instead of one.” (32:59)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business