The Remarkable CEO for Chiropractors

00:40 – Dr. Pete and Dr. Stephen introduces today’s topic, Understanding the CEO Role  07:49 – Dr. Pete and Dr. Stephen speak to the importance of having clearly defined roles for every single member of your team, including the relationship between the CEO and COO  14:51 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers15:36 – Dr. Pete and Dr. Stephen break down attributes of a great CEO and COO and how these roles complement each other  23:38 – Dr. Pete and Dr. Stephen take a moment to address those who are performing both roles of CEO and COO28:51 – Dr. Pete and Dr. Stephen analyze the KPIs used to measure the success of a CEO  EPISODE QUOTES“You, doc, don’t have to be awesome at everything. You just have to build a team that’s awesome at everything.” (01:54)“As a CEO, your natural genius and gifting is gonna more you more towards that visionary, extrovert and more business-builder promoter of the brand and of the business.” (13:26)“You don’t have a COO without a CEO. And you don’t have a CEO without a COO. It just doesn’t work.” (14:40)“I like to say the higher up you are on the Accountability Chart, the further downstream your KPIs will be.” (17:14)“You [as CEO] lead the people. You lead the culture. You lead the business. You lead the team. You lead the practice. Notice the verb there is ‘lead.’ You create opportunities and relationships. You’re a rainmaker and you champion the market message.” (18:09)“Your COO, which you might have thought of as your office manager, their job is to execute the business plan. They’re accountable to the P & L, the Profit & Loss statement, and the metrics. Their job is to harmoniously integrate the leadership team.” (21:40)“If you insist on wearing all the hats, you’re putting the lid on your practice and on your business growth.” (25:30)“The goal here as the CEO is to make sure that everyone is functioning in their zone of genius. And when you accomplish this, that’s when you truly experience what we call having a remarkable practice as part of a remarkable life, not instead of one.” (32:59)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteDownload Your Copy of the Scorecard here Schedule a Brainstorming Call with Dr. Pete 

00:39 – Dr. Stephen introduces today’s guest, Dr. Jeff Langmaid, who joins the show to discuss the importance of Coverage Docs, or Locums and the many reasons they are critical to your practice 10:00 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers10:42 – Dr. Stephen and Dr. Jeff continue their discussion on the value of utilizing Coverage and Locum Docs17:48 – Dr. Stephen thanks Dr. Jeff for joining the show and where listeners can follow him EPISODE QUOTES“What we do is provide those Locum positions by getting the right person – that you can feel comfortable and confident when you’re out of the practice – that keeps your revenue positive, that keeps your patients engaged with their care plans, keeps your staff busy and keeps the energy up.” (05:24)“[Locum services] gives them the opportunity to create revenue when they cannot be in their practice. That can’t be overstated. It is just so important to business growth and stability.” (08:08)“[Locums] are actually just a fantastic bridge for growth because you can open up things, you can provide additional services, and you can go through the process of finding the right Associate Doctor.” (12:40)“Closed days are bad days. Closed days you can’t serve and you can’t create revenue.” (15:25)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteDr. Jeff’s LinkedIn

00:39 – Dr. Stephen introduces today’s guest, Dr. Mark Mouw who joins the show to share his thoughts and best practices for hiring the right associate doctors to unlock your practice’s potential10:25 – The different types of Associate Doctors 11:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers14:53 – Dr. Mark speaks to the importance of getting the compensation structure correct 18:36 – Dr. Mark praises the work of caregivers in the chiropractic profession 21:01 – Dr. Stephen thanks Dr. Mark for joining the show and where listeners can follow him EPISODE QUOTES“I see doctors placing an ad looking for a doctor to like them, want to live where they live, practice the same way they practice and so forth. But a true business actually creates a job description first.” (05:49)“At the beginning, is looking to find out what the owner is trying to accomplish by hiring an associate? Are they looking for growth freedom, are they looking to double their visits, or are they looking for time freedom?” (06:26)“If we can actually blood-type the doctor before we put them into the practice – that’s called the vetting round what we do at Chiro Match Makers – if we can determine that from the beginning and what you’re looking for as the owner, then what we can do is go out and look for that type of doctor.” (11:19)“What’s really cool is they (Associate Doctors) build a practice through retention and one-on-one interaction. So, they like stability with a salary, but what they really see and where they would want to be bonused on is growth of the practice in general.” (15:35)“Some of the most successful practices we see – not only in the Remarkable Practice, but across the globe – are practices that are run by entrepreneurs or business builders who take great care of their caregivers.” (18:39)“If we put the right people in the right seats…that’s how we take leverage inside of healthcare.” (19:44)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteDr. Mark’s LinkedIn

00:38 – Dr. Pete introduces today’s guest, Adriana who joins the show to share her background as a Chiropractic Assistant, the work she’s doing with Chiro Matchmakers and the importance of hiring the right CA 17:32 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers18:14 – Adriana speaks to the importance of having Organizational and Accountability Charts in place 24:08 – Most commons challenges that Adriana has observed in the hiring process 30:02 – Adriana talks about the concept of blood typing remarkable CAs 36:40 – Dr. Pete thanks Adriana for joining the show and let’s listeners know where they can follow herEPISODE QUOTES“One of the biggest points throughout that time was finding the right person for the right position, whether that was a CA or an Associate Chiropractor.” (06:39)“We also get started with that Org Chart. Who you have already in your practice? Who’s on your team? And then the Accountability Chart. Why are there roles and responsibilities? What are they doing for you? And then once we have that figured out, then we want to look into what are the holes? What are we missing?” (18:18)“You mentioned the different roles a CA can have within an office: front desk CA, check-in, check-out, back office, tech CA, marketing CA and office manager. A lot of times as business owners we make the mistake of thinking that my one CA can fill every single one of those roles.” (20:19)“It’s very important that we get that right because when we force ourselves to be somebody that we are not, if we push ourselves to behave in a way that is not true to ourselves, that is when burnout happens.” (21:46)“I think that the biggest problem that we see with the chiropractic industry is that we’re not hiring right. We’re not hiring based on the responsibilities and the roles that that person is going to play in our office. We’re hiring based on do I like this person or not.” (29:02)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete introduces today’s guest, Dr. Allen Miner who joins the show to share his background and discuss the analytics of hiring  13:14 – Dr. Allen talks about lessons he’s learned and discoveries he’s made through his work with Chiro Match Makers  28:35 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers32:38 – Dr. Pete and Dr. Allen provide actionable steps CEOs can take to improve their hiring processes  EPISODE QUOTES“I beg you, don’t open a second practice, or third or fourth, until you can leave your existing practice for three months and come back and everything’s still running. And the reason I say that is it implies that the systems and procedures and people are all strong enough.” (07:21)“We all know as chiropractors, the worst place you could ever make a healthcare decision is in the Emergency Room.” (15:05)“If we’re talking about scaling, that means you’ve got to do this right over and over again and you need to have a system in place to do that.” (17:27)“What we found is people stay in the role when they’re the right fit. And so, our job is to deliver three, four, five people who, on paper, are exactly the perfect avatar for the role.” (26:59)“What happens in chiropractic is we tend to hire the same people. So, the biggest deficiency on teams is you’re missing some people with other behavioral traits because everybody’s kinda the same.” (32:19)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers Website

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Solving People Problems04:39 – Dr. Pete and Dr. Stephen list the four critical questions every CEO needs to ask to solve the people puzzle 11:16 – Dr. Pete and Dr. Stephen talk about the importance of energy and identifying the right role for the right person 16:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers23:47 – Dr. Pete and Dr. Stephen provide the audience with a free Accountability Chart 30:42 – Dr. Pete and Dr. Stephen identify why training is the best return on investment for your business EPISODE QUOTES“Listen to how it flows. Do I have the right person in the right role doing the right work the right way?” (05:03)“Ultimately that fourth domain that we had to add was team building. So, now it’s attraction, conversion, retention and team building.” (06:33)“A position of strength is, to me, characterized by three things: purpose, passion and proficiency.” (14:11)“The CEO’s job is to make sure we have the right person in the right role.” (20:29) (Dr. Stephen)“Competency is onboarding. Mastery is ongoing. So, our goal isn’t to say someone’s a master. Our goal is to create competency.” (27:32)“The best return on investment of your time, of your energy, of your focus and of your money is training and equipping your team. Marketing is a distant second.” (30:42)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to Free Accountability Chart Training with Dr. PeteLink to Schedule a Brainstorming Call with Dr. Pete

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Vitalistic Party: Make America Healthy Again!09:25 – Taking on the storm head on with ‘Buffalo Leadership’11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers14:51 – Dr. Pete and Dr. Stephen analyze the two major shifts or transitions that every CEO must undergo    18:01 – Dr. Pete and Dr. Stephen talk about casting a bold vision for yourself as a chiropractor and as a chiropractic practice  24:17 – Dr. Pete and Dr. Stephen explain why Energy is everything  EPISODE QUOTES“Disease treatment is all about saving lives. Disease prevention is about keeping people safe.” (03:03)“You’re either taking that leadership role, or you’re not.” (05:50)“Where’s the focus doc? Where are you focusing yourself? Where are you focusing your team? Where are you focusing your people? Here’s the truth, you’re the CEO. It’s your responsibility to direct the focus.” (06:24)“Even if maybe you didn’t respond [to Covid-19] initially, there’s still time to turn it around.” (12:59)“What a CEO does is they use leverage. And this time, right now as a CEO, it’s absolutely critical that you leverage the cultural consciousness, you leverage the conversation that’s happening right now.” (15:43)“You should be casting your vision in such a way that it compels some people to join you and it compels others to leave you and go find somebody else where they share their core values and they buy into their vision story.” (19:48) (Dr. Stephen)“Energy is everything.” (24:22)“This is your opportunity to hit the accelerator. This is the time, right now, where everyone is gonna be looking for some level of clarity and leadership.” (28:07)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteJoin the Party! Join our Free Facebook Group and stay ahead of the curve!Register for the Retention Immersion in Phoenix

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Three Legged Stool of Results 06:43 – Dr. Pete and Dr. Stephen break down the three domains of chiropractic and the vital role of trust in relationships 11:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 12:28 – Dr. Pete and Dr. Stephen analyze retention as a business model 16:00 – Dr. Pete and Dr. Stephen discuss the upcoming virtual Retention Immersion 19:34 – Dr. Pete and Dr. Stephen talk about the importance of accountability and identify where the results live EPISODE QUOTES“And the good news is this, the things that you did to create remarkable retention before the storm are the same things that create retention when you’re in the storm and afterwards.” (02:47)“When people trusted me, they did what I told them to do, then they got the results that they wanted, then they loved me.” (05:57) “Every enduring relationship is founded on trust. Trust means that I do what I say I’m going to do and that I’ve made it very clear what it means for us to have a relationship, which means I’m clear on what the expectations are.” (09:23)“There’s nothing better than when someone embraces our paradigm, adopts our philosophy, changes their lifestyle and just employs the strategies, including regular chiropractic care into their lives.” (13:20)“We have to be fluent in going right back to the expectations that we set, the agreements that we made and the path to success.” (18:18)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to 3 Legged Stool Infographic Link to TRP Retention Immersion

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Ascension Plan 11:05 – Dr. Pete and Dr. Stephen speak to the challenges of going through this transformation and the power of tribe 15:59 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers17:23 – Dr. Stephen’s theory on the four limited resources: Time, Energy, Focus and Money 24:08 – Dr. Pete and Dr. Stephen break down and analyzes the three transformations and the vital roles of the COO and the associate doctorEPISODE QUOTES“The CEO absolutely needs to ascend and go through a transformation, but it’s in addition to all the other people as well.” (03:07)“If you ascend – and you only ascend – gravity will pull you back into owner-operator. Unless everyone ascends with you, you will, by gravity, be pulled back into the owner-operator role. You will be. That is a guarantee.” (05:52)“Sometimes it’s hard to read the label on the jar when you’re inside the jar and it’s your own experience.” (06:52)“It’s such a profound thing to go through this transformation.” (11:53)“As a chiropractor, a lot of times we can feel isolated as an entrepreneur, as a business owner.” (14:40)“I have this theory that we have four limited resources: your time, energy, focus and money.” (17:23)“The identity shift means I see myself differently. It means how you perceive me is also going to be different. The expectations that you have for me are going to change because the expectations I have for me are new, are different.” (24:55)“If one wants to become a CEO, their office manager needs to become the COO.” (27:56)“The scale transition really is defined by ‘Do I have associates?’” (31:32)“The big idea is all about creating a remarkable business. And that’s the business that will support your remarkable life, not compete with it.” (36:59)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to The Remarkable CEO Program

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Retention as a Business Model 07:04 – Dr. Pete and Dr. Stephen speak to the vision of chiropractic: Better Health 11:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers12:03 – Dr. Pete and Dr. Stephen break down the Four Domains of your chiropractic practice and showcase how retention impacts your business20:02 – Mastering the three stages of the Retention Model EPISODE QUOTES“Retention as a business model, in my opinion, is the ultimate win-win-win.” (02:34)“The longer you stay sick, the sicker you get. We all know that’s the truth. Conversely, the longer somebody stays healthy, the healthier they get.” (07:44)“People start chiropractic care because they feel understood. And they stay under chiropractic because they understand.” (11:48)“Our ability to meet someone where they’re at is actually a willingness to go into their story so that they can, at one point, learn our story and hear our story.” (15:06)“So that’s the key to retention is taking that believer and turning them into an understander.” (19:41)“This system is learnable, and we love to teach it. So, if this resonates with you, doc, and you’d like to close your side doors, close your back doors, and start creating and collecting ideal patients, we’d like to show you exactly how to do it.” (26:05)LINKS MENTIONEDDr. Stephen’s LinkedInDr. Pete’s LinkedInThe Remarkable CEO WebsiteDr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteLink to Retention Immersion – TRP Retention Immersion