The Business Of

In 2018, Lottie Dalziel scribbled down a New Year's resolution: Do better for the planet. Unlike most of us, she actually followed through.  Frustrated by the lack of practical and authentic eco-friendly products on the market, Lottie decided she’d take matters into her own hands. While most startups take years to refine their product, test the market, and strategise their launch, Lottie built Banish – a marketplace and education platform focused on environmental responsibility – in just two weeks.  Her secret? A low risk, cost-effective approach and a willingness to let her customers feedback shape the start-up... This is how she turned a gap in the market into an expanding business.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  For more information on Banish check out their website or grab a copy of Lottie’s new book ‘365+ Ways to Save the Planet and your Money at the Same TIme’.   If you want to hear Lottie speak further on sustainability, subscribe to Banish’s podcasts; ‘How To Save Our Planet’ and ‘Sustainability Further’.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

Apple doesn’t sell computers. It sells creativity.   Or maybe it’s more accurate to say people don’t buy computers, they buy the story a company tells about them – that they’re creative, clever, responsible, or anything else that might matter.   Shane Currey, the founder of PRIME Collective Australia, learned this while working in the luxury brand space – without a powerful story behind a brand name, a laptop is just a laptop.  So how do you tell stories people want to believe?  And what about the stories you tell about the people within the business? Shane says the right narrative can be a ‘weapon of mass alignment,’ and he can help you point your people in the same direction.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

Game days start hours before the opening siren for Sydney Swans’ COO Drew Arthurson. His game prep usually includes hosting corporate events. And sometimes making coffee for the players.   Everyone in the organisation has their own game-day rituals, but when you break it down, it’s the art and science of how individuals do their best work.  Elite performance is what everyone at the Sydney Swans strives for, regardless of their role. Drew explains the key leadership principles underpinning that shared goal.  +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke.  The transcript and show notes can be found on our website here.  If you're interested in hearing more about the business of sport, we know you’ll enjoy our episode with Darren Werner, the Head of Marketing at Kayo Sports. Listen here.   Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

For decades, the world’s best brands have refined their techniques to reach new consumers and create loyal, life-long customers. But the modern consumer is smart and informed, maybe even cynical. So how do you grow your business without resorting to manipulative psychological tactics?  Consumer behaviour expert Professor Nitika Garg says the key to earning consumer loyalty is authenticity and a holistic approach to your brand’s identity.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke.  The transcript and show notes can be found on our website here.  If you want to learn more about marketing – its potential ethical pitfalls and how to avoid them – you'll like our episode with marketing expert Dee Madigan. You can find it here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

How can brands connect with the next generation of consumers?    It's a question on the minds of many, especially in a bustling online marketplace. Yet, only a few have cracked the code.  While most organisations have jumped on social media in a bid to attract young consumers, what they haven’t done – according to Sam Koslowski, co-founder of youth media brand The Daily Aus – is taken the time to truly understand their audience.   TDA is doing things differently, and its unique approach to audience building has seen it evolve into a trusted media brand that reaches half a million people every day.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

Lights... Camera... Spreadsheets? Emile Sherman and his production company See-Saw Films have produced some of the most beloved films and TV shows of the last few decades, including The King’s Speech, Lion, Heartstopper and Slow Horses. It’s a job he loves, but it’s not all glitz and glamour. In fact, it's similar to running a business in almost any other field...  Whether you're trying to spot the next big thing or learn when to say “no” to the big money, running a production company is far more business than “show.” Emile explains how he and his business partner Ian Canning transformed See-Saw from a scrappy startup into a global production house, how their early bid for independence informed the way they work today, and why the risky decision is often the smartest one.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley.  The transcript and show notes can be found on our website here.  You can listen to Emile's podcast Principle of Charity here. He also has The Sandbox: A See-Saw Podcast On Creativity which you can find here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

‘Dreaming is such an important thing. You have to have space to imagine what something could be.’  Carving out the time and space to imagine and ideate is crucial for all business leaders. The development and growth of their companies depend on it.   And for contemporary artist Ramesh Nithiyendran, finding time to ‘daydream’ is only possible with the strong infrastructure he’s built around himself and his practice.  Across the first decade of his professional career, Ramesh built a successful art practice by treating it like a startup - reinvesting profits, building infrastructure, and thinking carefully about his brand. He peels back the curtain of the creative industries, talking everything from seeking funding and finding an accountant, to what it means to build a sustainable creative business while maintaining your artistic vision.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.See omnystudio.com/listener for privacy information.

At seven years old, Hayley Saddington experienced an incident that became the catalyst for her whole career.  Decades later, Hayley founded two companies – HALO Medical Devices and PeakMedical – but she’s not your typical tech entrepreneur. For one thing, she doesn’t come from a tech background.  Both companies have tested her patience, her drive and her sleep schedule, but her deeply personal purpose has kept her going. And as a mentor to budding entrepreneurs, Hayley wants to help others determine their purpose and find that same drive to succeed in business.  +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

It’s the early 2000s, and Roby Sharon-Zipser just wants his internet connection to cover his whole house. He’s on his hands and knees, trying to thread a cable through a hole in the floor, caked in white dust when he realises... I need some help!  In that moment, the idea for hipages was born. And over 20 years later, it’s transformed from a Yellow Pages-style home improvement directory to an app-based marketplace, connecting tradies and homeowners right across the country.  Roby explains how playing the long game has positioned it as one of the go-to names in its field.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.

We’re finalists in the 3rd Annual Signal Awards! Help us win the Listener’s Choice Award by voting for The Business Of here. Bigger is not always better, especially when it comes to data.   In a digitised world, it is possible to collect reams of data on customers, but at what cost? Many companies don’t even realise they’re suffering an extreme case of ‘bad data hygiene’ which in the face of a cyber incident, could be critical.   Laura Newton, a regulatory lawyer and cyber incident response lead at Herbert Smith Freehills, explains best practices for managing customer data, how to prepare for a cyber incident, and what to do if an incident breaks out.   +++  The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.   This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan.  The transcript and show notes can be found on our website here.  Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.   We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.