The Business Of Smarter not harder – How AI is changing the way we work
Jun 4, 2025
Frederik Anseel, Dean of UNSW’s Business School, specializes in how organizations learn and adapt. He discusses how AI is transforming workplaces by automating routine tasks, but questions whether faster processes truly equate to better results. Anseel emphasizes that true productivity should focus on impact, not just hours clocked. He also addresses the challenges of measuring productivity today, advocates for a four-day workweek, and highlights the importance of creativity and collaboration in an AI-driven world.
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Productivity Means Impact Over Hours
- True productivity is about impact, not hours worked.
- A great idea can compensate for thousands of hours of work, changing everything.
Productivity Drives Living Standards
- Productivity growth is crucial for improving living standards across generations.
- It affects retirement income, education, infrastructure, and overall quality of life.
Productivity Beyond Time Efficiency
- Productivity relates to output created from any input, like time or capital.
- Even podcasts can have productivity by influencing decisions of thousands of listeners.