From Test to T20 – How cricket bowled over a new generation of fans

The global cricket market is booming. It’s projected to be worth 6.1 billion dollars this year. 

And while traditional revenue streams such as broadcast rights, sponsorships, and ticket sales still drive the cricket business, it’s the shortened T20 format that’s drawing in new revenue and new fans. 

Former cricket star turned commentator Lisa Sthalekar explains the lucrative business behind one of Australia’s favourite sports and what it can teach you about your company. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

You can listen to our episode with Drew Arthurson from the Sydney Swans here. 

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