Understanding Gen Z – How this start up is engaging a new generation of consumers

How can brands connect with the next generation of consumers?   

It's a question on the minds of many, especially in a bustling online marketplace. Yet, only a few have cracked the code. 

While most organisations have jumped on social media in a bid to attract young consumers, what they haven’t done – according to Sam Koslowski, co-founder of youth media brand The Daily Aus – is taken the time to truly understand their audience.  

TDA is doing things differently, and its unique approach to audience building has seen it evolve into a trusted media brand that reaches half a million people every day.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

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