

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

May 17, 2024 • 9min
Should I Use The Cost Per Click Metric When Budgeting For Facebook Ads
I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

May 15, 2024 • 32min
Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister
Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSamantha’s Links:Visit Sam’s websiteCheckout Sam’s Copy ShopConnect with Sam on Instagram

May 13, 2024 • 30min
Before We Hit Record With Nomad Copy Agency Founder Samantha Burmeister
Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 biggest FB Ad mistakes course creators make that burn through $$$ and kill results! Watch Why Copywriting Trumps Website Design with Samantha Burmeister!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSamantha’s Links:Visit Sam’s websiteCheckout Sam’s Copy ShopConnect with Sam on Instagram

May 10, 2024 • 15min
Don't Boost Instagram Posts. Do This Instead.
iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

May 8, 2024 • 23min
Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise
I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTaVona’s Links:Connect with TaVona DeniseDM TaVona on InstagramGet your Referral Ready Checklist

May 6, 2024 • 41min
Before We Hit Record With TaVona Denise, Business Strategist & Master Certified Life Coach
I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. Watch the guest expert episode with TaVona Denise "Use Minimalist Marketing & The Oprah Effect To Grow Your Business"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTaVona’s Links:Connect with TaVona DeniseDM TaVona on InstagramGet your Referral Ready Checklist

May 3, 2024 • 4min
What Ad Creative Is Working Best For My Clients Right Now
In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Watch and see the sample screenshots on YouTubePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

May 1, 2024 • 27min
Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson
In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity. Watch the ‘Before We Hit Record’ episode with Tracie Patterson.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTracie’s Links:Visit Tracie’s websiteConnect with Tracie PattersonDM Tracie on InstagramGet on Tracie’s coaching program waitlist

Apr 29, 2024 • 31min
Before We Hit Record With Sales & Offer Coach, Tracie Patterson
In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn more about HSP Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. Watch the next episode "Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTracie’s Links:Visit Tracie’s websiteConnect with Tracie PattersonDM Tracie on InstagramGet on Tracie’s coaching program waitlist

Apr 26, 2024 • 5min
Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns
I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpCheck out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel