The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
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May 17, 2024 • 9min

Should I Use The Cost Per Click Metric When Budgeting For Facebook Ads

I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you. You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill results ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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May 15, 2024 • 32min

Why Good Copywriting Is Better than a Pretty Website with Samantha Burmeister

Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSamantha’s Links:Visit Sam’s websiteCheckout Sam’s Copy ShopConnect with Sam on Instagram
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May 13, 2024 • 30min

Before We Hit Record With Nomad Copy Agency Founder Samantha Burmeister

Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn the 7 biggest FB Ad mistakes course creators make that burn through $$$ and kill results! ‍‍ ‍‍Watch Why Copywriting Trumps Website Design with Samantha Burmeister!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSamantha’s Links:Visit Sam’s websiteCheckout Sam’s Copy ShopConnect with Sam on Instagram
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May 10, 2024 • 15min

Don't Boost Instagram Posts. Do This Instead.

iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that  you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.) ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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May 8, 2024 • 23min

Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise

I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand. Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTaVona’s Links:Connect with TaVona DeniseDM TaVona on InstagramGet your Referral Ready Checklist
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May 6, 2024 • 41min

Before We Hit Record With TaVona Denise, Business Strategist & Master Certified Life Coach

I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country. Watch the guest expert episode with TaVona Denise "Use Minimalist Marketing & The Oprah Effect To Grow Your Business"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to episode 672, How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona DeniseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTaVona’s Links:Connect with TaVona DeniseDM TaVona on InstagramGet your Referral Ready Checklist
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May 3, 2024 • 4min

What Ad Creative Is Working Best For My Clients Right Now

In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Watch and see the sample screenshots on YouTubePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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May 1, 2024 • 27min

Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson

In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity. Watch the ‘Before We Hit Record’ episode with Tracie Patterson.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTracie’s Links:Visit Tracie’s websiteConnect with Tracie PattersonDM Tracie on InstagramGet on Tracie’s coaching program waitlist
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Apr 29, 2024 • 31min

Before We Hit Record With Sales & Offer Coach, Tracie Patterson

In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn more about HSP‍‍ ‍‍ ‍‍Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode "Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTracie’s Links:Visit Tracie’s websiteConnect with Tracie PattersonDM Tracie on InstagramGet on Tracie’s coaching program waitlist
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Apr 26, 2024 • 5min

Don't Choose The Wrong Conversion Event In Your Facebook Ads Sales Campaigns

I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpCheck out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

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