While Liz Wilcox was competing on Survivor, her business made six figures!
Jun 17, 2024
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Liz Wilcox, the fresh princess of email marketing, shares tips on making emails engaging for small businesses. She discusses stepping away from her business to compete on Survivor and the success she achieved. The podcast also touches on language learning, accents, and finding tutors on WeChat.
Effective business operations can thrive during owner's absence with strategic planning and delegation.
Language learning and embracing accents enrich cross-cultural communication experiences, encouraging exploration of diverse linguistic environments.
Deep dives
Preparation for Being on Survivor and Taking Time Off Work
Knowing that she wanted to be on Survivor, the speaker applied one morning and received an email from the show within 15 minutes, confirming her selection. Subsequently, she started prepping her business for her absence, hiring an operations manager and creating workflows to ensure a smooth operation. By planning for a 60-day absence, she automated processes, delegated tasks, and secured her business setup for her 90-day break.
Immersion in Language Learning and Cultural Experiences
Both speakers engage in a discussion about language learning experiences, focusing on their own language journeys and the enriching aspects of communicating across cultural borders. The importance of bravery in embracing accents and the transformative power of immersing oneself in different languages and cultures are highlighted, showcasing the value of exploring diverse linguistic and cultural environments.
Business Performance During Survivor Participation
Despite being away from her business for five weeks during her participation on Survivor, the speaker's business continued to thrive. With effective delegation, automated email processes, and strategic planning, she generated significant revenue daily, demonstrating the resilience and efficiency of her business operations even in her absence.
Upcoming Guest Expert Episode and Email Marketing Insights
The podcast anticipates an upcoming guest expert episode where specific topics such as spending only 20 minutes a week on emails and optimizing welcome sequences for better sales conversions will be discussed. Furthermore, the speaker reveals a teaser about generating leads and revenue during her time on Survivor, hinting at valuable insights to be shared in the upcoming episodes.
Liz Wilcox, the fresh princess of email marketing, and I talk about how she makes email marketing easy and effective for small businesses. She shares her insights on making emails people want to read and buy from. Plus, she reveals how she set up her business so she could step 100% away for three months to compete on Survivor.