

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

9 snips
Apr 24, 2024 • 34min
How To Turn ChatGPT Into A Swiss Army Knife
AI Marketing Coach John Mendez discusses 'prompt engineering' with ChatGPT using the RACE framework for precise responses in business. Topics include optimizing ChatGPT, comparing ChatGPT and Siri, utilizing ChatGPT for marketing and course creation, and maximizing efficiency with AI in business operations.

Apr 22, 2024 • 51min
Get to know AI Optimization Coach John Mendez
In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help We both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.Watch the guest expert episode with John Mendez "How to Turn ChatGPT into a Swiss Army Knife"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJohn's Links:Get John’s AI Content CourseDM John on Instagram

Apr 19, 2024 • 9min
How the Chinese Dish 'Tiger Skin Peppers' Can Help Your Facebook Ads
In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 17, 2024 • 29min
The Best High-ROI Business Activities with Dallas Travers
In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. Listen to the ‘Before We Hit Record’ episode with Dallas Travers.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDallas’ Links:Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission Podcast

Apr 15, 2024 • 32min
Before We Hit Record with Dallas Travers - Sales, Marketing & Business Coach
In this Before We Hit Record episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?" Watch the guest expert episode with Dallas Travers "The Best High ROI Business Activities"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDallas’ Links:Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission Podcast

Apr 12, 2024 • 14min
Which Kind Of Facebook Ads Campaigns Should You Run (And When)?
Subscribe to The Art of Online Business’s YouTube Channel to see this episode. I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 10, 2024 • 56min
Executing Brilliant Business Ideas - with Partnership & Profit Strategist Roberto Candelaria
In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpHave Kwadwo Hire a VA for youGet your 30-day Kajabi trialWe explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey. Listen to the previous episode with Roberto Candelaria.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRoberto’s Links:Connect with Roberto on InstagramLearn More about the Platform and Profit Summit

Apr 8, 2024 • 46min
Get to Know Partnership & Profit Strategist Roberto Candelaria
Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.Listen to the guest expert episode with Roberto.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRoberto’s Links:Connect with Roberto on InstagramLearn More about the Platform and Profit Summit

Apr 5, 2024 • 25min
Membership Cheat Codes With Stu Mclaren
In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpSign up now for Stu’s live membership training! He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 3, 2024 • 15min
Why Testing Isn't Working
I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get the book Think Again by Adam GrantListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel