The Art of Online Business
Video Strategy That Unlocks Sales With Ben Amos
May 22, 2024
Video strategist Ben Amos shares insights on tailoring video content for different stages of the customer journey and enhancing video strategy. Topics include strategic approaches to video content creation, elements of video strategy in an upcoming book, strategic video production decisions, and creating authentic video content using accessible tools.
32:59
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Quick takeaways
- Tailor video content to match the customer journey stages for maximum impact.
- Focus on platform-native content that prioritizes authenticity over high production value.
Deep dives
Focus on Video Strategy
Creating videos without a clear strategy can lead to ineffective outcomes. While video is a powerful tool for marketing, it must be aligned with specific business goals. Understanding the customer journey is crucial in determining the right type of video content needed. Content should move from creating awareness to fostering consideration and finally driving conversion, ensuring each piece serves its purpose within the overall strategy.
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