Video Strategy That Unlocks Sales With Ben Amos
The Art of Online Business
Strategic Approaches to Video Content Creation
This chapter emphasizes the importance of having a strategic approach to video content creation, focusing on using video as part of a comprehensive strategy to achieve specific business goals rather than as a standalone tactic. It discusses the pitfalls of creating video content without a clear strategic objective and how it can result in producing noise instead of value. The conversation delves into understanding the audience, setting clear goals based on the customer journey, and creating different types of content tailored for each stage of the journey.
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