Ben Amos, a video optimization expert, shares strategies on creating engaging videos for the right audience. He discusses the importance of strategic video content optimization, audience engagement tactics, leveraging sound in video creation, and capturing viewer attention. Ben also provides insights on video marketing platforms, offers resources, and hints at an upcoming book.

Video strategist Ben Amos shares insights on tailoring video content for different stages of the customer journey and enhancing video strategy. Topics include strategic approaches to video content creation, elements of video strategy in an upcoming book, strategic video production decisions, and creating authentic video content using accessible tools.