The Art of Online Business

In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoGet the book Think Again by Adam GrantKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. I'll show you how to leverage these custom audiences to maximize your ad performance. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.  ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You'll learn why it's crucial, where to find it, and how to set it up easily on your website. Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads.  ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for ThriveCartKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.See what I did there? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Visit Kwadwo’s website to get Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Check out Sean Cannell’s course on growing your YouTube channelKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpHire a VA with Kwadwo’s help ‍‍I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. This process helped me understand what needs to change in my business so that I can grow its revenue!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If you've ever asked one of the following questions, this episode is for you:-What’s your favorite tool for creating audio & video clips, and why?-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to last week's Funnel Fix Friday episode.Listen to Brittany McBean's episode.Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel