In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. 

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Links mentioned in this episode:

• Listen to episode 746 where Rick talks about passing the baton to me and his new direction.
• Listen to episode 720 to get to know Kwadwo

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Subscribe to The Art of Online Business’s YouTube Channel 
• Book a strategy call with Kwadwo!
• Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!
• Visit Kwadwo’s website for Facebook Ads help
• Say hi to Kwadwo on Instagram