Breaking B2B - B2B Marketing & Demand Generation Podcast

👉 Why you need to calculate who your customer ISN'T! Marcus Cauchi is Founder of the 'Laughs Last Ltd'. He's a fractional Chief Revenue Officer for a number of technology scale ups, helping them achieve controlled hypergrowth, without giving away their shares, or control to greedy investors. Marcus has been in sales for the past 35 years and over the past 17 years has helped his clients generate over £6.5bn in additional sales! Marcus & Sam have a discussion about the following; 👉 How systems can set you free in business, marketing and sales 👉 How your success in the future will depend on your ability to collaborate 👉 Marcus' top digital marketing, business growth and sales tips 👉 Listen to Marcus & Sam & they'll help you to skyrocket your sales & biz!

👉 Learn what it takes to run your website from a drop in the ocean...to a lead generation machine! Take a computer programmer, a salesperson, a marketer, an entrepreneur and cram them into a lab coat, and you have a Conversion Scientist! Brian Massey has been optimizing websites since before it was cool. He's seen a lot of tests since 2007 when he founded Conversion Sciences. The company has stood web design on its head, using behavioural science both before and after launch to guarantee more leads and sales. Brian talks to Sam as they discuss: 👉 Worst and best practises to drive more leads and sales 👉 How to choose to invest in more traffic vs. better conversion 👉 Building effective lead magnets and landing pages 👉 The difference between interrupt-driven vs. intent-driven ad traffic (converting vs. list-building) 👉 Why you should think about: Mobile vs. Desktop visitors 👉 Listen to Brian & Sam & they'll help to skyrocket your sales & biz!

👉 What does demand-gen really mean!? - Jack & Sam discuss! Jack Kosakowski is CEO of the US Division of Creation Agency. His marketing agency works with some of the fastest growing SaaS companies to help them build brands and drive demand and scale, using social media as their competitive advantage. Jack was an early adopter and practitioner of social selling and has been featured in top publications, such as; Tony Robbins, Harvard Business Review, Forbes, Inc, MIT...and many more. Jack gives us a deep dive into the following topics; 👉 How to turn your business and sales team into a demand generation machine. 👉 Actionable ways to get started with demand-gen. 👉 We Discuss the statement: 80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025. (Gartner). 👉 What does the future of social selling look like? 👉 Listen to Jack & Sam & they'll help skyrocket your sales & biz!

👉 Tune in as we discuss Scott's top recommended strategies across both digital marketing and sales to have a HUGE 2021! Scott Barker was named among the “Top 25 Sales Leader You Should Get To Know in 2020” by Crunchbase. He’s the Head of Strategic Engagement at Outreach.io, overseeing partnerships and revenue at Sales Hacker, host of The Sales Engagement Podcast, author of The Forecast newsletter and head of the Vancouver Chapter of The Revenue Collective. In today's episode Sam & Scott cover: 👉 LinkedIn, social selling, and using champions to sell more 👉 multi-threading deals and utilising sales data 👉 making best use of your time, spicing up zoom calls and assessing your sales stack 👉 taking demos to the next level and why you need to get good at content 👉 how to become a marketer...and more! 👉 Listen to Scott & Sam as they help skyrocket your own sales & biz!

👉 What are the main reasons why we end up missing sales targets? - Sam & Niraj discuss! Niraj Kapur is an expert sales coach / trainer, speaker, and best-selling author of 2 sales skills books! 👉 What behaviours are important for having a great month and beating quota? 👉 How much is mindset a part of being great at crushing sales goals? 👉 Keeping focused in today’s environment. 👉 Digital channels to utilise to drive your sales 👉 Actionable strategies to beat quota time and again 👉 Consider it all lightening that'll help skyrocket your own sales & biz!

👉 A step by step process of turning more of your hard earned inbound leads into revenue! Benjamin Dennehy is THE UK’S MOST HATED SALES TRAINER - Enough said! 👉 How to qualify prospects/suspects fast and not live off 'hopium' for your sales pipeline. 👉 When to move from discovery questions to your product/service. 👉 Getting people to really open up about their business problems/goals. 👉 Why emotion plays a part in the process. 👉 Understanding how your prospect buys and all angles of the process (budget/decision makers/timeline etc). 👉 Should you close on the first call?. 👉 All nuggets to help you skyrocket your own sales & biz!

Should you consider doing a webinar, & are they really worth the time and money? Ollie Whitfield is a Product Marketer for VanillaSoft, the industry’s most successful sales engagement platform. In Today's Podcast, Sam talks to Ollie about webinars and the best strategies of using them. They cover the following issues; 👉 How to create a webinar from scratch! 👉 How to pick the right guests! 👉 How to choose the topics! 👉 How to build up sign-ups and promote before and after 👉 How to go about generating leads and generating revenue from webinars? 👉 Ollie's top recommended digital marketing and sales tips 👉 All great stuff to help you skyrocket your own sales & biz!

What is video’s place in today’s business and selling world? Tyler is the VP of Marketing at Vidyard. He’s spent more than 6 years in the world of online video for sales, prospecting and B2B marketing. He’s the co-author of 'The Visual Sale', host of the 'Creating Connections' podcast, and frequent speaker on topics ranging from video marketing to customer experience. Tyler has been recognised by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as a top 50 Fearless Marketer. Tyler kindly gives his time to Sam as they cover the following topics; 👉 When and where should we be using video? 👉 How to speed up sales cycles with video 👉 How to craft the perfect video message 👉 Creating a culture of video 👉 The marketing strategies Vidyard used to become a leader in video 👉 Actionable tips to use video & digital marketing to win more deals 👉 All great stuff to help you skyrocket your own sales & biz!

👉 How to pivot your business when business is bleak Rick is the self proclaimed 'Transformational Growth Coach', with 25+ years in leading multinational organisations. He has a background in transformational sales growth strategies and execution. Team building has driven the change needed for small to large organisations, including creating winning sales processes, which focus on consultative and relationship based selling. #1 Best Seller 'Reinvent Yourself' published in April of this year! 👉 How to bring your customers value 👉 5 actionable tips to generate more revenue 👉 A process you can repeat to drive sales, consistently 👉 Rick’s top recommended digital marketing channels 👉 All top tier stuff to help you skyrocket your own sales & biz!

How you can prospect through the noise in today's environment! John is CEO of 'JB Sales', and the author of 'The sales book for kids', 'I Want to be in Sales When I Grow Up', plus he’s the host of 'Make It Happen Monday’s' podcast. He’s provided sales training & consulting services for some of the world’s fastest-growing companies, such as; Salesforce.com, Google, LinkedIn, DropBox, and many others! 👉 The best ways to prospect with digital/social. 👉 Brand building as an entrepreneur. 👉 Social selling. 👉 How to be agile whilst selling today. 👉 This is all invaluable help, with which to skyrocket your own sales & biz!