Breaking B2B - B2B Marketing & Demand Generation Podcast

How to grow a Media Business like a Boss! Max Altschuler is the founder of Sales Hacker, the largest online resource for B2B Salespeople across the globe. In 2018, Sales Hacker was acquired by Outreach, the leading Sales Engagement Platform and Max was installed as the VP of Marketing. Max has written 2 books on sales, Hacking Sales and Sales Engagement, and even a book on Career Building titled; 'Career Hacking'. 👉 The story of how Max built Sales Hacker up to a multi-million revenue media business, that was then acquired by a software company. 👉 Hacks you can put into play to close more business TODAY, from the founder of the worlds largest community for B2B sales. 👉 A wealth of Max’s actionable digital marketing and business growth tips. 👉 All Incredible gold, for you to skyrocket your own sales & biz!

How effective really is Content Marketing!? Jay is co-founder @ GLProUK, a full-service digital marketing agency focussing on creating social content, whilst never forgetting the reason for marketing via social media: Sales! Jay comes from a highly respected sales background and has implemented his skill set to drive his business and assist in helping others. Jay’s also a key speaker who talks about marketing, social media, entrepreneurship, video, podcasting and everything in between! In this episode we cover; 👉 What actually is content marketing? 👉 How to work out which channels are most effective for you 👉 How to get started on content marketing 👉 How quickly can you expect results? 👉 Actionable tips to up your content creation and marketing game to drive leads and sales! 👉 All delivered on plate for you to use, to skyrocket your own sales & biz!

Amplifying Your Inbound Marketing With Outbound! Jason is Chief Prospecting Officer at Blissful Prospecting. He helps reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls. Sales is the only "adult job" he’s ever had, and he’s done everything from selling house painting services door to door, running outbound call centres, to helping hundreds of reps master cold outreaching. 👉 Should you do outbound, or inbound marketing? 👉 Why and how they both work together. 👉 Examples of how you can use both to generate new clients. 👉 A framework that you can takeaway. 👉 Actionable tips for inbound and outbound marketing. 👉 All delivered on plate for you to use, to skyrocket your own sales & biz!

Create Emails that'll get replies! Justin is an expert on all things B2B sales automation. He will move you from Henry Ford to Tony Stark, to unleash your inner JARVIS Iron Man Suit of sales tech stacks! He’s advised over 100 companies from Justin Michaels Consulting. Justin talks with Sam as they discuss; 👉 How to tailor emails for every part of the sales process; Cold email, Setting meetings, Sending proposals & follow-ups. 👉 The best tools to use. 👉 A bunch of other sales and digital marketing actionable tips from Justin! 👉 All amazing info to help you to skyrocket your own sales & biz!

What real value can influencers really bring to the table for brands and businesses? Neal is an authority on helping innovative businesses digitally transform their sales and marketing. He’s the Founder of the digital marketing consultancy PDCA Social, Fluent in Japanese and Mandarin Chinese Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including the recently published The Age of Influence Check out Neals Podcast: 'Maximise Your Social Influence' a podcast for marketing inspiration. Neal has plenty of actionable tips to share on digital marketing, sales and growing a business... 👉 How do we get started with it? 👉 What resources should be allocated to an influencer marketing campaign? 👉 What ROI can be expected and how can you measure it? 👉 All great stuff to help you to skyrocket your own sales & biz!

How to turn customers into fans! David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including 'The New Rules of Marketing and PR', with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David taps into the mindset that relationships with customers are more important than the products they sell to them. In Sam's discussion with David they cover; 👉 What creating fans really means and why it's key for business and sales. 👉 How to build a fanbase from scratch for any industry even with little or no budget. 👉 Why should create fans first and customers later. 👉 How your passions are the key to building lifelong fans. 👉 Why the long-term play is key for marketing and sales. 👉 All this is golden, and can help you to skyrocket your own sales & biz!

Brandon Schaefer tells us how to develop leads, and keep them coming in! Brandon Schaefer is the founder and CEO @ Simple Business Help. He’s a corporate business strategist who uses data and technology to help entrepreneurs, CEOs, and startup founders, improve their sales processes, improve their client and prospect communications, and improve their lead generation campaigns. Tune in for today's episode where Sam & Brandon discuss: 👉 Sequencing lead generation activities, 👉 Tips and tricks to stay productive 👉 Investing in digital & technology to drive maximum results 👉 Maintaining a positive attitude, plus much more! 👉 All first class info to help you skyrocket your own sales & biz!

Is prospecting and selling really just a number game? Art Sobczak works with thousands of sales reps each year, helping them get more business by phone. His mission is to eliminate the fear, failure and rejection from cold calling. Since 1983 he’s built up his reputation by providing common-sense, non-gimmicky, non-salesy methods of how to use the phone to prospect, persuade and sell. He is the author of a classic book in the field called 'Smart Calling', now in its third edition! 👉 With so much having changed in the past few months, what do we need to do to keep our sales consistent and beat targets. 👉 Why you should utilise Smart Calling. 👉 Art's top recommended digital marketing channels. 👉 All awesome stuff to help you skyrocket your own sales & biz!

Using Negotiation To Grow Your Business & Sales! Patrick Tinney, Author, sales and negotiations expert, joins me for Sam's Business Growth Show. Patrick is the founder and Managing Partner of Centroid Training and Marketing. He is one of the most published authors on business negotiations in Canada. Over his 30 year career, Patrick has concluded multimillion dollar media sales and negotiation solutions for many of Canada’s largest advertisers. In this episode we have good chat through: 👉 Actionable negotiation tips you can utilise from today to win more business. 👉 Patrick's story and lessons learnt. 👉 How good think we are at negotiation versus how good we actually are. 👉 Why you should never split the difference on pricing. 👉 Negotiation strategy. All Amazing nuggets to help you skyrocket your own sales & biz!