Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

Breaking B2B - B2B Marketing & Demand Generation Podcast

Latest episodes

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Sep 16, 2020 • 1h 2min

#076 Be A Company You'd Want To Work With 🤝 - Mike Winnet

How Mike Winnet started & then sold his company in 2 years for £8 million! By day, he puts get-rich-quick gurus to the test in his Contrepreneur series on YouTube. By night, he creates videos & content to help companies generate MORE business with IAM Productions... Many of you may think of Mike Winnet as a controversial character putting out funny and controversial videos & content and busting contrapreneurs on YouTube and LinkedIn. He’s actually a very good businessman and we chat through how he built up and sold his business in 2 short years. Plus we talk about how the creation of the character, Mike Winnet came about. Plus Mike shares some interesting stories including how Gary Vaynerchuck's office in New York is set-up and how Gary charges for meetings. 👉 All Amazing nuggets to help you skyrocket your own sales & biz!
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Sep 13, 2020 • 53min

#075 Generate a CONSISTENT Flow Of Clients With LinkedIn 💰 - Marcus A. Chan

Want regular new clients through LinkedIn? ✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Marcus A. Chan, founder @ Venli Consulting Group LLC joins me on Sam's Business Growth Show. Marcus helps B2B sales professionals sell more, and sell better without needing years of experience, through his coaching and training programs. He has been featured in Yahoo! Finance, MarketWatch, NBC, and many more for his fantastic results. He's also trained thousands of sales professionals across the world... In this episode we cover: 👉 How to prospect with LinkedIn - a full guide 👉 Top ways to come up with content that your ideal clients will love 👉 How to generate a regular flow of inbound leads 👉 How to steal engagement from macro influencers All fantastic stuff to help skyrocket your own sales & biz!
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Sep 8, 2020 • 42min

#074 How To Compete With Giants As A Small Business 🤾‍♂️ - Jeroen Corthout

Want to beat the giants in your industry? - Then listen to Jeroen Corthout! In this episode Sam & Jeroen discuss the following: 👉 How you can battle the giants to secure regular revenue (a 7 step process). 👉 Sales automation: How to automate the part of sales that makes you a robot and become more human. 👉Actionable sales and digital marketing strategies. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and co-founder Lieven wished to manage leads for their software company more efficiently. Keeping track of them manually wasn't desirable, so they built 'Salesflare', which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top rated on review platforms such as G2, for its ease of use and automation features. There's info and strategies aplenty here to help skyrocket your own sales & biz!
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Sep 6, 2020 • 34min

#073 Data lists are DEAD 😵: Use intent data to generate hot B2B leads! 🔥 - Tukan Das

Are data lists really dead? - Tukan Das lets us know! Tukan is the CEO @ LeadSift. LeadSift provide companies with B2B Intent Leads You Can Action Immediately! Today on Sam's Business Podcast we chat through; 👉 Why static lists for prospecting are DEAD 👉 How you can use intent data and buying signals to generate hot B2B sales leads! 👉 Tukan's journey from technical founder to sales 👉 Actionable digital marketing & sales tips to help skyrocket your own sales & biz!
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Sep 3, 2020 • 41min

#072 How To Nail Inbound Marketing As A Startup 🔨 - Alex Boyd

Want ideal customers to come to you!? Alex Boys shares with Sam full inbound marketing strategies for start-ups. Alex was born and raised in San Francisco but currently resides in Portland, Oregon. Alex is the Founder & CEO at RevenueZen where he works with growing companies to help them scale their content marketing, and demand generation. RevenueZen works with startups all over the country. We talk finance sheets, short, medium and long-term digital marketing strategies that you can set in place to get inbound leads and sales coming your way. Alex also shares an interesting approach on how you can create regular useful content for LinkedIn that builds trust and grows your audience. Plus, he explains his interesting take on when and why you should be conducting outbound prospecting... All things that to help skyrocket your own sales & biz!
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Sep 1, 2020 • 45min

#071 Essentials of Sales Success For Every Business 🎱 - Tony J. Hughes

Want a proven framework to sell more? Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He's Ranked 3rd most influential person in the world on the topic of selling according to LinkedIn! He has 35 years of corporate + sales leadership experience and is a Best selling Author/Speaker/Blogger and Sales Leader Sales legend, Tony J. Hughes lays down his framework to work out problems with your products / services, and helps identify your Ideal Customer Profile (ICP), utilise pattern interrupts and applying combo prospecting (and tells you what combo prospecting means!) within a 90 second window! Tony shares exactly how to craft your messaging to make it all about your prospect and get regular new business meetings flowing! Use his insight and wisdom to help skyrocket your own sales & biz!
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Aug 30, 2020 • 53min

#070 5 Minute Selling: Grow Your Business From 5 Minutes/Day ⏲️ - Alex Goldfayn

Want to grow your business and sales in Just 5 minutes/day? Alex Goldfayn grows companies. He is the CEO of the Revenue Growth Consultancy, which works with organisations to implement systems of remote and proactive selling that routinely generate 10%-20% in new net annual sales. His clients include manufacturers, distributors, and business-to-business service organisations (typically in mature industries) that make the world go around. Alex delivers more than 75 workshops and keynotes yearly. Not only does Alex regularly implement the systems in this new book, 5-Minute Selling, for his clients, but he also applies the approaches in his own firm, one of the highest-grossing and most successful solo consulting practices of any kind in America - '5 minute selling' is out now in both the UK and USA. Alex shares with us a snap-shot of his story including why, after his first business crashed, he vowed never to employ people again and work purely as a solo consultant. We talk about new processes you can adopt, and how by spending just 5 minutes each day to plan and have more conversations with buyers, will grow your business and sales. Lastly, Alex shares why the phone is so key and some of his top recommended digital marketing strategies to help you skyrocket your own sales & biz!
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Aug 27, 2020 • 38min

#069 Curiosity Didn't Kill The Cat 😼 - Kate Lewis

How can curiosity improve your business and sales? Kate Lewis is CEO and Co-Founder @ e4enable, & 5onFriday UK coach. e4enable is driven by Kate’s passion for sales coaching and development, coupled with a frustration of how often organisation-wide efforts fail, are haphazard or plain non-existent in the first place! Kate’s been in technology sales for over 20 years, most of which in leadership. Her experience spans zero employee start-ups right up to multinational PLCs. Her first start-up was when ‘digital marketing’ wasn’t even a thing using fax machines and mail outs. Kate explains how being curious about her prospective businesses and difficulties has helped win her more deals...and how being curious about her team members goals, and really digging deep beneath the surface to find answers as to their 'why's' has helped her to really keep teams motivated and smashing their targets. We also discuss why culture is very important for business and why you should never think of your prospects/clients as a number. Kate shares her top digital marketing strategies including LinkedIn ads + white-papers, to generate leads and how to effectively work these opportunities into new business! Use Kate's pro insights to help you skyrocket your own sales & biz!
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Aug 25, 2020 • 53min

#068 When A Client Says "Send Me A Proposal" You Say...⁉️ - Simon Hares

Want to write killer proposals that actually close? Simon Hares joins me today as we walk through his story and the lessons learnt in media sales, including why you don't sell your product or service - You sell the audience (AKA the business outcomes). Simon is the Managing Director of SerialTrainer7 Ltd based in Bath, UK. They specialise in training and coaching people in relevant sales and management skills, as well as personal development. Having spent the last 30 years as a sales professional, Simon trains all over the world, including the USA, Belgium, Germany and France, as well as the UK. Simon explains how he's grown his sales training business over the last 6+ years as we chat through when to agree to sending a client a proposal, and the step by step process to crafting winning proposals that convert, and how to follow-up on them like a champ! Simon also shares a bunch of digital marketing and LinkedIn + video tips to skyrocket your own sales & biz!
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Aug 23, 2020 • 41min

#067 How To Get EPIC Guests On Your Podcast 🙆 - Jordan Paris

Jordan Paris runs us through his proven strategy of getting HUGE names for your interviews/podcasts! Jordan Paris is a 22-year-old author, podcast host, and entrepreneur featured in Forbes, Entrepreneur, Men’s Health, Yahoo! Finance, and Market Watch. Jordan’s podcast, Growth Mindset University, is ranked #6 in Apple’s Self-Improvement category, #3 in the Training category, #5 in the How-To category. He’s interviewed well known and successful people such as: Grant Cardone, Robert Greene, Mark Manson, Dan Millman, Ryan Serhant and Naveen Jain. James is also the founder at Trend Up Media, a one-stop podcast agency that produces profitable podcasts to help businesses grow in both profit and influence. Jordan has gone from restaurant server, to personal training, to web designer and is now a successful and well recognised podcaster and podcast producer...all this and he's only 22 years old. Jordan also explains why persistence is key in all aspects of business and sales, and how he can help you skyrocket your own sales & biz!

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