How to turn customers into fans!
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including 'The New Rules of Marketing and PR', with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David taps into the mindset that relationships with customers are more important than the products they sell to them.
In Sam's discussion with David they cover;
π What creating fans really means and why it's key for business and sales.
π How to build a fanbase from scratch for any industry even with little or no budget.
π Why should create fans first and customers later.
π How your passions are the key to building lifelong fans.
π Why the long-term play is key for marketing and sales.
π All this is golden, and can help you to skyrocket your own sales & biz!
Breaking B2B - B2B Marketing & Demand Generation Podcast