

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jan 31, 2021 β’ 38min
#115 How To Shorten Your Sales Cycle & Increase Your Revenue ποΈ- Nemanja Zivkovic
π Why shortening your sales cycles is key to growing your business!
Nemanja is the CEO of Funky Marketing, a company that creates demand generation programs primarily for the fast-growing B2B tech-based companies and helps them to constantly generate revenue with inbound and content strategies and scale.
π Listen to Nemanja & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Actionable strategies to start more warm conversations with your ideal buyers.
π How to increase your deal size and shorten your sales cycle.
π How to do this on a personal and business level.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 27, 2021 β’ 32min
#114 The Challenges Of Starting A Business & Finding Clients π¬ - Martin MacArthur
π Challenges that face an early stage founder & how to overcome them!
Martin is the CEO @ The Outbound Sales Guy. At a young age he was diagnosed with a disease called juvenile retinitis pigmentosa causing him to eventually go totally blind.
π Listen to Martin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Outbound sales and the difference between booking qualified sales meetings and as many meetings as possible
π How to use LinkedIn and other on and off-line channels to book more qualified sales meetings
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 25, 2021 β’ 38min
#113 STOP Selling Start Helping (& use content to become trusted) π - Allan Langer
π Why you need to shift your mindset from aiming for sales to focusing on helping your prospect/customer.
Allan Langer is a speaker, sales trainer and published author who has been in sales for over 27 years.
His book, "The 7 Secrets to Selling More by Selling Less," is an Amazon best-seller, and talks about how to shed the sleazy skin all salespeople are perceived to have, and become the salesperson everyone WANTS to talk to and refer.
π Listen to Allan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How you can leverage content to help you become a trusted authority in your sector and win more business.
π How to use social proof in your presentations to close more business.
π Pricing strategies that will help you sell more.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 20, 2021 β’ 40min
#112 Is Customer Success More Important Than Sales? π€ - Megan Holsinger
π Sales Vs. Customer Success - Whatβs more important for a business?
Megan is the Director of Customer Success at JB Sales.
Megan brings a mix of experience β she has led CS teams and Sales teams alike β been a revenue generating quota carrying sales professional herself, and now helps companies around the world learn how to do the best profession in the world β sales!
π Listen to Megan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The changing role of customer success
π Transitioning from sales to CS
π Overcoming tricky situations with account management
π Revenue generating CS teams and how they perform
π Tips to increasing spend over time from your clients
π Being pro-active rather than reactive with your customers
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 17, 2021 β’ 36min
#111 Can Facebook Ads Really Grow Your Business? π¦- Bob Regnerus
π Are Facebook ads really worth investing in as a business?
Bob is the Co-Founder of Feedstories, a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.
π Listen to Bob & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to deliver the right ad, at the right time, to the right audience.
π What is the most critical thing to get right in a Facebook advertising campaign?
π Common mistakes to avoid.
π The key tips and quick wins for your ads.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 13, 2021 β’ 32min
#110 Win At Selling To Different Personality Types π - Jamie Martin
π How to identify the different personalities of a prospect decision maker?!
Jamie is Managing Director & Founder of Correct Careers Coaching
Heβs an award-winning sales professional, co-creator of a B2B sales e-Learning course, as well as an author, podcaster, and speaker.
π Listen to Jamie & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The importance of different decision makerβs personalities when prospecting SMB businesses.
π Should you change your sales approach towards someone because of their personality style?
π What digital channels will help to develop business relationships at present - our top tips of what works & what doesn't!
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 10, 2021 β’ 33min
#109 How To Speak Virtually With Confidence & Impact ποΈ - Peter Hopwood
π How to feel more confident when speaking online! - With Peter Hopwood.
Peter helps speakers, high performing professionals, corporate teams, TEDx speakers and accelerator startups across the globe to build acute speaking and presence skills - creating impact when it matters.
π Listen to Peter & Sam discuss their experiences as they help you to skyrocket your sales & biz! - In this episode they cover:
π Hitting the right mindset before speaking
π Engagement tips and ideas to boost up interaction on virtual calls
π Using your voice and non-verbals to your advantage
π Becoming more aware of how you show-up online
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 6, 2021 β’ 31min
#108 Why You NEED To Claim Your Google My Business Listing TODAY βοΈ- Stephen Hodges
π Listen to Stephen & Sam as they help you use this FREE tool to help your local SEO efforts. We also discuss:
Stephen Hodges is an Adjunct Professor, CEO, and serial entrepreneur from Oregon, USA. He currently teaches at Oregon State University in the College of Business, owns and operates BosonHub Digital Development LLC, and has more recently been specialising in virtual events and trade shows.
Stephen works with SMEs with their Google Ads efforts and builds custom enterprise webpages focused on e-commerce.
π Listen to Stephen & Sam discuss their experiences as they help you to skyrocket your sales & biz! - In this episode they cover:
π How to claim your Google My Business Profile
π How it can get you inbound leads and sales
π Why Google My Business is important for local SEO
π Different tools within Google my Business
π Emphasis on why this is especially important in the age of COVID-19
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 3, 2021 β’ 33min
#107 Why You Should Grow Your Business With YouTube (and ignore the vanity metrics) π΄ - David Walsh
π Why likes, views and subscribes are vanity metrics.
David is one of the most in-demand Certified YouTube specialists in the UK.
David will tell you how views and subscribers are vanity metrics, thrown around to make people feel good about their channels.
He will then guide you through the top things that you should really be focusing on, to consistently fill your sales pipeline using Video and YouTube!
π Listen to David & Sam discuss their experiences as they help you to skyrocket your sales & biz! - In this episode they cover:
π Content Marketing Strategy.
π What you need to talk about to gain your audience trust.
π How to position yourself as an authority in your industry.
π Free content versus paid Ads.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Dec 30, 2020 β’ 42min
#106 How To Position Yourself As Your Market's Go-To Expert ποΈ - Alex Moscow
π The importance of understanding and appreciating the value of your experience, expertise, and impact!
Alex has been helping to position his clients at the very head of their industries for well over a decade.
Today he uses his skills to help the owners of established B2B businesses to achieve their vision by creating content driven campaigns that influence and attract perfect prospects.
Heβs helped build pipelines worth hundreds of thousands of pounds.
π Listen to Alex & Sam discuss their experiences and they help you to skyrocket your sales & biz! - In this episode they cover:
π How to unlock your value by talking to your clients/customers
π How to tell stories that sell
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk