👉 Learn what it takes to run your website from a drop in the ocean...to a lead generation machine!
Take a computer programmer, a salesperson, a marketer, an entrepreneur and cram them into a lab coat, and you have a Conversion Scientist!
Brian Massey has been optimizing websites since before it was cool. He's seen a lot of tests since 2007 when he founded Conversion Sciences. The company has stood web design on its head, using behavioural science both before and after launch to guarantee more leads and sales.
Brian talks to Sam as they discuss:
👉 Worst and best practises to drive more leads and sales
👉 How to choose to invest in more traffic vs. better conversion
👉 Building effective lead magnets and landing pages
👉 The difference between interrupt-driven vs. intent-driven ad traffic (converting vs. list-building)
👉 Why you should think about: Mobile vs. Desktop visitors
👉 Listen to Brian & Sam & they'll help to skyrocket your sales & biz!
Breaking B2B - B2B Marketing & Demand Generation Podcast