
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Mar 10, 2021 β’ 34min
#126 Clubhouse: A Tool For Growth, Or Another Distraction? π² - Lisa Teh
π Is Clubhouse really worth your time?
Lisa is a digital marketing, tech and toothpaste entrepreneur. Founder of CODI Agency, a digital marketing company based in Melbourne, Australia.
Co-Founder of Lisnic, a new tech platform that connects Mentees and Mentors globally and Founder of 101 Lifestyle.
π Listen to Lisa & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to make the most out of the platform
π How does it stack up against podcasting
π How much of a time investment does it require
π Can it really help grow your business?
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 7, 2021 β’ 37min
#125 Why Marketing Without A Brand Is Costing Youπ²- Gabriel & Kelly Shields
π How marketing without a brand is costing you
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Gabriel and Kelly are the founders of Benu Creative. They help businesses discover who they are to develop a brand thatβs authentic to them, creating loyalty and trust with their audience and people.
π Listen to Gabriel, Kelly & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The difference between branding and marketing
π How branding provides a compass for company decisions
π How to provide crystal clear messaging & win more ideal clients
π How brand can set you apart
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 3, 2021 β’ 36min
#124 Why Daily Habits Are Key To Business & Personal Growth πͺ΄ - Jonny Pardoe
π Change your daily routine to unlock new opportunities!
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Jonny is the Author and host of The Self Esteem and Confidence Mindset and a Confidence and Writing Mentor.
π Listen to Jonny & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to overcome Imposter Syndrome
π Misconceptions of self esteem and confidence
π Daily habits key to business and personal growth
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 28, 2021 β’ 35min
#123 How To Start A Business With No Money ποΈ - Rob Illidge
π Why now is the best time to take the plunge and start your own business.
β
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Rob is the, CEO of Social Republic the global social media agency trusted by ambitious famous brands like eBay, Pioneer and The Red Cross, Rob has been featured by Forbes, Management Today & International Business Times.
π Listen to Rob & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to make use of your existing network and referrals
π Robs journey and subsequent results
π How to leverage social media to your advantage
π Free tools and how to use them
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 24, 2021 β’ 33min
#122 Sales Doesnβt Have To Be Boring (Interrupt Busy Prospects Without Being Annoying) π€ - Mia Butler
π Why Sales is far from boring
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Mia is the founder and director of Pistachio View and believes vanilla is NOT an option. Transforming the way we sell and communicate; using video-email to help you win more customers and get faster replies
π Listen to Mia & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π A step-by-step strategy to interrupting prospects without annoying them.
π Why you should communicate on your customers chosen channel.
π Using LinkedIn video/email/phone to make it happen.
π Why buyers want to engage with experts.
π Tips to land more meetings with ideal customers.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 21, 2021 β’ 29min
#121 Should Marketing Decisions Always Be Based On Data? π - Anna Shutko
π Why businesses have to be more analytical and data driven!
Anna is the Product Marketing Manager @ Supermetrics.
Supermetrics picks up all the marketing data you need and brings it to your favourite reporting, analytics, or storage platform β whether thatβs a spreadsheet, a data visualisation tool, or a marketing data warehouse.
π Listen to Anna & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π By being more data driven can we make decisions faster, make more informed decisions and be more objective?
π What should we be measuring?
π Differences between qualitative and quantitative data & why they are both important
π How can we become more data driven?
π What kind of reporting and analytics tools are the most popular
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 17, 2021 β’ 38min
#120 Why Mental Health Really Matters In Business & Sales π§ - Jeff Risely
π Why we should be aware of our mental health
Jeff is the founder of the Sales Health Alliance - The Sales Health Alliance was created to empower salespeople and leaders to reach peak levels of sales performance and well-being through better Mental Health.
π Listen to Jeff & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Signs our mental health may need attention
π What to do when you're feeling down
π How to build up your resilience through rejection
π Overcoming stressful situations
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 14, 2021 β’ 39min
#119 How To Start A Profitable Ecommerce Business In 2021 π - Robert Tadros
π How easy is it to start an eCommerce business?
A digital marketer, philanthropist and investor based in Melbourne, Robert is best known for founding Impressive β the fastest growing technology company in Australia, as recognised by Deloitte.
π Listen to Robert & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to pick the right products
π Manufacturing and distribution
π Picking the right technology for the web platform
π Marketing to the right customers
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 10, 2021 β’ 43min
#118 The Secret To Closing Deals (2 Questions, 95% Effective) π€ - James Muir
Discover the secret to closing deals with James Muir, who reveals the perfect close method that works 95% of the time. Learn how to win more deals, the science behind it, and practical tips to skyrocket your sales. Explore strategic questioning, qualifying prospects, and the importance of genuine passion and service in sales.

Feb 7, 2021 β’ 39min
#117 Maximising Your LinkedIn Presence For 2021 πͺ - Jarrod Best-Mitchell
π Social Selling - is it a myth or does it really drive revenue?
Jarrod is a sales training and LinkedIn specialist.
Through LinkedIn heβs been able to grow his business through inbound via the content that he produced which has received over 750K views in 2020!
π Listen to Jarrod & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to get the most out of your LinkedIn Profile, a step-by-step guide
π How often should you update your profile?
π Lots of gold here to get LinkedIn working for YOU.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk