Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

Breaking B2B - B2B Marketing & Demand Generation Podcast

Latest episodes

undefined
Apr 14, 2021 β€’ 23min

#136 Lesser known ways to generate leads from your website - Sam Dunning

πŸ‘‰ Want some new ideas to generate quality leads with your website? βœ… Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 πŸ‘‰ Listen to Gabriel & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ We flip the script as Sam is in the hot seat today πŸ‘‰ Why you need to design your site for ideal customers, not your ego πŸ‘‰ How to build trust with visitors πŸ‘‰ Quick wins to drive more inbound leads Thanks to Gabriel Shields for featuring me on the 'Building Branduarance Podcast!' πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Apr 11, 2021 β€’ 38min

#135 Create Copy That Sells On LinkedIn - John Espirian

πŸ‘‰ Why should you bother with creating content on LinkedIn?! John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA. B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn πŸ‘‰ Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ Who to target with your content πŸ‘‰ Utilising John’s CHAIR framework to get results from your copy πŸ‘‰ How and why to play the long game πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Apr 7, 2021 β€’ 37min

#134 How To Create An Awesome Lead Magnet (& drive cheap, top quality leads) - Jason Gilkes

πŸ‘‰ How to build a lead gen framework βœ… Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Jason Gilkes is the Managing Director @ Lead Genera They harness the latest technologies and strategies in the web dev, digital and inbound marketing space to help businesses grow. πŸ‘‰ Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ Inbound methodology πŸ‘‰ Why lead magnets are key πŸ‘‰ Using lookalike audiences πŸ‘‰ The power of retargeting πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Apr 4, 2021 β€’ 49min

#133 These 3 Writing Steps Will Game-Change Your Business 🎱 - Allison Evelyn Gower

πŸ‘‰ Why copywriting is an essential skill if you’re in business Allison Evelyn is a Forbes-featured copywriter speaker, brand mentor and podcaster who went from 20 cents a word to $3,500 a day. πŸ‘‰ Listen to Allison & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ The no.1 question to ask past clients, that's game-changing. πŸ‘‰ Allison’s favourite writing method that converts, (she had to UNLEARN from her English degree). πŸ‘‰ The no.1 phrase to address objections, in any sales page or email πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 31, 2021 β€’ 37min

#132 How To Turn Your Content Into A Referral Generation MACHINE 🎰 - Tim Brown

πŸ‘‰ Why referrals are crucial for business growth Tim is the CEO of Hook Agency - Helping contractors to focus their marketing on their best customers and take action on their behalf to help them rank higher on Google. πŸ‘‰ Listen to Tim & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ Why your content needs a niche πŸ‘‰ How to create the right type of content for your ideal customers πŸ‘‰ Why you need to treat marketing like sales πŸ‘‰ Why a focused audience beats targeting the masses πŸ‘‰ Actionable content strategies to drive referrals πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 28, 2021 β€’ 24min

#131 STOP Scattergun Marketing & Make Your Revenue Predictable πŸ”« - Alice de Courcy

πŸ‘‰ The differences between a scattergun & a predictable marketing approach! Alice is Chief Marketing Officer at Cognism. Cognism enable revenue teams with their key go to market movements, underpinned by leading globally compliant b2b contact and company data, delivering insights on not only who to target, but also when. πŸ‘‰ Listen to Alice & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ How to get predictable with your marketing and what that really means? πŸ‘‰ Kicking off your content marketing strategy: from SEO, to your blog, thought leadership, the team etc. πŸ‘‰ Introducing Marketing Development Reps. πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 24, 2021 β€’ 41min

#130 How To Close Deals Faster In 2021 ⏩ - Marcus A. Chan

πŸ‘‰ Why some deals get stalled or go quiet! Marcus is the Founder of Venli Consulting Group. He helps B2B sales professionals sell more and sell better without needing years of experience through his coaching and training programs. πŸ‘‰ Listen to Marcus & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ How to conduct killer discovery calls πŸ‘‰ How to keep your opportunities moving smoothly πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 21, 2021 β€’ 46min

#129 Bootstrapping A Start-up (A No-BS Breakdown) πŸ₯Ύ - John O. Foshee

πŸ‘‰ Planning to launch your business with your own cash and what to do first Co-Founder & Chief Revenue Officer at Porter Logistics, offering flexible 3rd party logistic services to start-ups and large enterprise clients in the US. πŸ‘‰ Building your marketing πŸ‘‰ Building your sales team πŸ‘‰ Prioritising spend πŸ‘‰ Growing the company πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 17, 2021 β€’ 34min

#128 Playing the Long Game On Social Media (3 years of Giving to Get) πŸ” - Jason McElhone

πŸ‘‰ Why, if you want instant results, social media might not be for you! βœ… Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1 Jason is the CEO @ RemoteSales - Remote Sales Consulting for Small and Midsize Businesses Starting at $5,000/Month! πŸ‘‰ Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ How Jason spent 3 years of β€˜giving’ to start β€˜getting’ πŸ‘‰ Using the 80/20 rule for your content creation πŸ‘‰ How Jason got 60k subscribers and over 3 million views on YouTube in 11 months πŸ‘‰ Actionable tips to drive revenue from social media πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk
undefined
Mar 14, 2021 β€’ 30min

#127 Producing Content Your Buyers Will Love ❀️ - Mano Guiragossian

πŸ‘‰ Why you need to create content for your buyers not to stroke your ego. Mano is the founder @ Guiragossian Media. He’s also the host of The Perspective podcast where he interviews young and successful entrepreneurs, multi-million dollar business owners and bestselling authors. πŸ‘‰ Listen to Mano & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: πŸ‘‰ A framework to make it happen. πŸ‘‰ Why likes and shares won’t drive revenue, unless they are from ideal clients. πŸ‘‰ Lesser-known tips for creating killer content. πŸ“½οΈ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app