
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Apr 14, 2021 β’ 23min
#136 Lesser known ways to generate leads from your website - Sam Dunning
π Want some new ideas to generate quality leads with your website?
β
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π Listen to Gabriel & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π We flip the script as Sam is in the hot seat today
π Why you need to design your site for ideal customers, not your ego
π How to build trust with visitors
π Quick wins to drive more inbound leads
Thanks to Gabriel Shields for featuring me on the 'Building Branduarance Podcast!'
π½οΈ SPONSORED BY VIDYARD
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π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 11, 2021 β’ 38min
#135 Create Copy That Sells On LinkedIn - John Espirian
π Why should you bother with creating content on LinkedIn?!
John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA.
B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn
π Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Who to target with your content
π Utilising Johnβs CHAIR framework to get results from your copy
π How and why to play the long game
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 7, 2021 β’ 37min
#134 How To Create An Awesome Lead Magnet (& drive cheap, top quality leads) - Jason Gilkes
π How to build a lead gen framework
β
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Jason Gilkes is the Managing Director @ Lead Genera
They harness the latest technologies and strategies in the web dev, digital
and inbound marketing space to help businesses grow.
π Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Inbound methodology
π Why lead magnets are key
π Using lookalike audiences
π The power of retargeting
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 4, 2021 β’ 49min
#133 These 3 Writing Steps Will Game-Change Your Business π± - Allison Evelyn Gower
π Why copywriting is an essential skill if youβre in business
Allison Evelyn is a Forbes-featured copywriter speaker, brand mentor and podcaster who went from 20 cents a word to $3,500 a day.
π Listen to Allison & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The no.1 question to ask past clients, that's game-changing.
π Allisonβs favourite writing method that converts, (she had to UNLEARN from her English degree).
π The no.1 phrase to address objections, in any sales page or email
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 31, 2021 β’ 37min
#132 How To Turn Your Content Into A Referral Generation MACHINE π° - Tim Brown
π Why referrals are crucial for business growth
Tim is the CEO of Hook Agency - Helping contractors to focus their marketing on their best customers and take action on their behalf to help them rank higher on Google.
π Listen to Tim & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why your content needs a niche
π How to create the right type of content for your ideal customers
π Why you need to treat marketing like sales
π Why a focused audience beats targeting the masses
π Actionable content strategies to drive referrals
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 28, 2021 β’ 24min
#131 STOP Scattergun Marketing & Make Your Revenue Predictable π« - Alice de Courcy
π The differences between a scattergun & a predictable marketing approach!
Alice is Chief Marketing Officer at Cognism. Cognism enable revenue teams with their key go to market movements, underpinned by leading globally compliant b2b contact and company data, delivering insights on not only who to target, but also when.
π Listen to Alice & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to get predictable with your marketing and what that really means?
π Kicking off your content marketing strategy: from SEO, to your blog, thought leadership, the team etc.
π Introducing Marketing Development Reps.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 24, 2021 β’ 41min
#130 How To Close Deals Faster In 2021 β© - Marcus A. Chan
π Why some deals get stalled or go quiet!
Marcus is the Founder of Venli Consulting Group. He helps B2B sales
professionals sell more and sell better without needing years of experience through his coaching and training programs.
π Listen to Marcus & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to conduct killer discovery calls
π How to keep your opportunities moving smoothly
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 21, 2021 β’ 46min
#129 Bootstrapping A Start-up (A No-BS Breakdown) π₯Ύ - John O. Foshee
π Planning to launch your business with your own cash and what to do first
Co-Founder & Chief Revenue Officer at Porter Logistics, offering flexible 3rd party logistic services to start-ups and large enterprise clients in the US.
π Building your marketing
π Building your sales team
π Prioritising spend
π Growing the company
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 17, 2021 β’ 34min
#128 Playing the Long Game On Social Media (3 years of Giving to Get) π - Jason McElhone
π Why, if you want instant results, social media might not be for you!
β
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Jason is the CEO @ RemoteSales - Remote Sales Consulting for Small and Midsize Businesses Starting at $5,000/Month!
π Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How Jason spent 3 years of βgivingβ to start βgettingβ
π Using the 80/20 rule for your content creation
π How Jason got 60k subscribers and over 3 million views on YouTube in 11 months
π Actionable tips to drive revenue from social media
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 14, 2021 β’ 30min
#127 Producing Content Your Buyers Will Love β€οΈ - Mano Guiragossian
π Why you need to create content for your buyers not to stroke your ego.
Mano is the founder @ Guiragossian Media.
Heβs also the host of The Perspective podcast where he interviews young and successful entrepreneurs, multi-million dollar business owners and bestselling authors.
π Listen to Mano & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π A framework to make it happen.
π Why likes and shares wonβt drive revenue, unless they are from ideal clients.
π Lesser-known tips for creating killer content.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk