
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

May 16, 2021 β’ 37min
#146 How To Make Your Offer Stand Out (when no one, not even experts, want to share the secret sauce) - Louis Grenier
π What radical differentiation actually means
Louis Grenier is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which reached 1M+ downloads with no ads...
He believes that radical differentiation is the antidote to marketing bullshit.
π Listen to Louis & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why you should do it
π How it will help you improve revenue for your product/service
π How you can implement it yourself
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 12, 2021 β’ 8min
#145 STOP Marketing on Rented Land (do this instead) - Sam Dunning
π Should you stop marketing on rented land?
Sam Dunning shares the difference between marketing on rented channels and ones that you can fully own. And weighs up the advantages of both to help you grow your business & sales.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 10, 2021 β’ 31min
#144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani
π Why you SHOULDN'T go with what you (or your CEO) think is good for your copy
Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth for SaaS, tech & DTC brands (with words).
π Listen to Eden & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The value of listening to your customers and your audience (people are immune to top-down approaches to marketing)
π Where to source the right messages (message mining, interviewing your own clients/customers, running a survey, etc.)
π How to turn that into marketing copy forβ¦ whatever you want to write (ads emails, landing pages, website copy)
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 6, 2021 β’ 7min
#143 What is social proof? (& why your website needs it) - Sam Dunning
Social proof - what is it and why does your website need it?
Investing money driving people to your website:
SEO, paid ads, social, email, video etc.
Is all pointless if it doesnβt do this...
π Build trust.
Just like dealing with a salesperson, if you donβt trust theyβll help you get the job done right and fix your problem.
You probably wonβt buy.
Your website is much the same.
Leveraging social proof can help here:
- Reviews
- Video testimonials
- Case studies
- Accreditationβs
- Podcast interviews
This can be the difference between a window shopper and an inbound lead/sale.
Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 2, 2021 β’ 47min
#142 Why You DON'T Need To Do A Demo - Benjamin Dennehy (The UKβs Most Hated Sales Trainer)
π How doing a demo can ruin your chances of winning the sale!
Benjamin is The UKβs Most Hated Sales Trainer! - This is his 3rd time on the show and his last 2 episodes are amongst the most downloaded and viewed episodes to date!
π Listen to Benjamin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What comes next after qualifying a lead
π Should you be sending a proposal or running a demo/presentation?
π How to get paid for your proposals or assessments
π The steps to take from interested in your offering to closed business
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 28, 2021 β’ 6min
#141 How to Get More Leads & Revenue From Your Website (without spending money on ads or marketing) - Sam Dunning
π Want more leads & sales from your website? Sam Dunning shares a new way to create content your customer are actually searching for help with...helping you win more business via your website!
Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 26, 2021 β’ 29min
#140 Why Salespeople Need To Grasp Content Marketing & Marketers Need To Get Sales - Michael Hanson
π Why salespeople need to think like marketers and vice versa
Michael is the founder and CEO of Growth Genie - a consultancy that empowers B2B sales teams to have more meaningful conversations and get in front of more of their ideal customers.
π Listen to Michael & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why personalisation is important
π What content to share in sales emails and outreach
π How marketers can support sales get the most out of their content
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 21, 2021 β’ 8min
#139 SEO v Cold Calling - Which is best? - Sam Dunning
π SEO or Cold Calling: Which should you do? - Sam Dunning weighs up the pros and cons of SEO and cold calling.
Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 18, 2021 β’ 34min
#138 3 Landing Page Secrets To Skyrocket Your Conversions - Nicholas Scalice
π Why you need a landing page!?
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Nicholas Scalice is the founder over at GrowthMarketer.co and the host of a top-rated growth marketing podcast called Growth Marketing Toolbox!
π Listen to Nicholas & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why so many landing pages SUCK
π Why effective landing pages are key to driving regular leads and sales
π How to craft a killer landing page that will provide regular leads to grow your business
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Apr 16, 2021 β’ 28min
#137 Your Website & Marketing Questions Answered - PILOT
π Sam Dunning answers your specific Website & Marketing Questions! - PILOT EPISODE
Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk