Social proof - what is it and why does your website need it?
Investing money driving people to your website:
SEO, paid ads, social, email, video etc.
Is all pointless if it doesn’t do this...
👉 Build trust.
Just like dealing with a salesperson, if you don’t trust they’ll help you get the job done right and fix your problem.
You probably won’t buy.
Your website is much the same.
Leveraging social proof can help here:
- Reviews
- Video testimonials
- Case studies
- Accreditation’s
- Podcast interviews
This can be the difference between a window shopper and an inbound lead/sale.
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