

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jul 26, 2021 β’ 51min
#165 Why You NEED To Reverse Engineer Your Sales Demoβs - Rajiv Nathan
π Why does how we present matter?
Ravi helps elite consultants craft and deliver their signature story in a way that connects and converts.
π Listen to Rajiv & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why does how we present matter?
π What we shouldnβt do when presenting?
π The top 5 ingredients to a high converting presentation, step-by-step using the TRUTH framework
π Why and how stories sell
π How to communicate for connection and conversion

Jul 21, 2021 β’ 7min
#164 What Is a Lead Magnet? (& why your website needs one)
What on earth is a lead magnet?
I share exactly what a lead magnet is and how it can help your website drive more sales leads for the long term.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 18, 2021 β’ 30min
#163 Why Hard Work Pays Off - Joe Burt
π A unique episode where we will learn Joeβs story from working for free to starting a successful business!
Joe is the owner of 'Wild Spark Design'. He's also a director at 'Bristol Books' - A not-for-profit publishing company offering high quality publishing services for businesses and organisations in the Bristol (UK) area.
π Listen to Joe & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Overcoming tough times and learning to fail
π Top tips for building a sustainable business

Jul 14, 2021 β’ 7min
#162 Why You DON'T Need SEO π
Is SEO a huge waste of your time and money?
Sam shares a jovial look at 10 reasons why SEO might not be for you!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 12, 2021 β’ 32min
#161 Why Website Security Is So Important - Stephen Hodges
π Why is securing your website so important?
Stephen is the CEO @ Boson Hub Digital Development Instructor of business & computer science at Oregon State University, and an adjunct professor.
π Listen to Stephen & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What are the risks of an unsecured site?
π What types of businesses can be affected
π Top tips to secure your site
π Top tools to consider for your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 7, 2021 β’ 7min
#160 8 Simple Tweaks To Increase Website Contact Page Leads
Want your contact page to drive more sales opportunities?
Sam shares 8 simple tweaks to drive more inbound leads with your website contact page!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 5, 2021 β’ 46min
#159 5 Key Ingredients To A Presentation That Converts - Ravi Rajani
π Why does how we present matter?
Ravi helps elite consultants craft and deliver their signature story in a way that connects and converts!
π Listen to Ravi & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What not to do when presenting
π The top 5 ingredients to a high converting presentation, step-by-step using the TRUTH framework
π Why and how stories sell
π How to communicate for connection and conversion

Jun 30, 2021 β’ 3min
#158 Why Website Page Speed Is So Important
Is your website page speed losing you leads and revenue?
Your site page speed can lose you leads & revenue - Without you even knowing about it!
If your site takes over 2 secs to load, you'll be p*ssing people off.
They won't stick around to see your great design, content or ever have a chance to become a customer.
They'll head to a competitor that gives them a better experience.
Some ideas to help keep your site fast:
- Remove any out of date or unneeded plugins
- Avoid budget hosting
- Go steady on huge imagery
- Minimal animations
- Have thumbnails that click to load videos
- Ask your developer to keep front end code light-weight
- Check your site speed now on PageSpeed Insights
Is your page speed up to scratch?
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 27, 2021 β’ 41min
#157 Ultimate Free & Paid Strategies To Convert More Customers On Your Ecommerce Website - Russ Macumber
π What is Conversion Rate Optimisation? (CRO)
Russ is Strategy Director & GM at Impress!ve Digital, and is recognised as a global Retail eCommerce Leader by SimilarWeb.
π Listen to Russ & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why Do you need CRO
π What is a good conversion rate percentage?
π Top free ways to drive more leads/sales on your website
π Top paid ways to drive more leads/sales on your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 23, 2021 β’ 8min
#156 7 Things You NEED To Measure on Your Website
What are the most important things to measure on a website?
I share why it's so important to measure your website analytics and what you need to keep a track of (and why)!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk