
Breaking B2B - B2B Marketing & Demand Generation Podcast
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Latest episodes

Jul 28, 2021 β’ 5min
#166 The Most Important Test For Your Website
Does your website pass the test?
Sam Dunning shares why The Grunt Test (by Donald Miller) is a must for your website to pass if you want it to generate leads and sales.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 26, 2021 β’ 51min
#165 Why You NEED To Reverse Engineer Your Sales Demoβs - Rajiv Nathan
π Why does how we present matter?
Ravi helps elite consultants craft and deliver their signature story in a way that connects and converts.
π Listen to Rajiv & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why does how we present matter?
π What we shouldnβt do when presenting?
π The top 5 ingredients to a high converting presentation, step-by-step using the TRUTH framework
π Why and how stories sell
π How to communicate for connection and conversion

Jul 21, 2021 β’ 7min
#164 What Is a Lead Magnet? (& why your website needs one)
What on earth is a lead magnet?
I share exactly what a lead magnet is and how it can help your website drive more sales leads for the long term.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 18, 2021 β’ 30min
#163 Why Hard Work Pays Off - Joe Burt
π A unique episode where we will learn Joeβs story from working for free to starting a successful business!
Joe is the owner of 'Wild Spark Design'. He's also a director at 'Bristol Books' - A not-for-profit publishing company offering high quality publishing services for businesses and organisations in the Bristol (UK) area.
π Listen to Joe & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Overcoming tough times and learning to fail
π Top tips for building a sustainable business

Jul 14, 2021 β’ 7min
#162 Why You DON'T Need SEO π
Is SEO a huge waste of your time and money?
Sam shares a jovial look at 10 reasons why SEO might not be for you!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 12, 2021 β’ 32min
#161 Why Website Security Is So Important - Stephen Hodges
π Why is securing your website so important?
Stephen is the CEO @ Boson Hub Digital Development Instructor of business & computer science at Oregon State University, and an adjunct professor.
π Listen to Stephen & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What are the risks of an unsecured site?
π What types of businesses can be affected
π Top tips to secure your site
π Top tools to consider for your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 7, 2021 β’ 7min
#160 8 Simple Tweaks To Increase Website Contact Page Leads
Want your contact page to drive more sales opportunities?
Sam shares 8 simple tweaks to drive more inbound leads with your website contact page!
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jul 5, 2021 β’ 46min
#159 5 Key Ingredients To A Presentation That Converts - Ravi Rajani
π Why does how we present matter?
Ravi helps elite consultants craft and deliver their signature story in a way that connects and converts!
π Listen to Ravi & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What not to do when presenting
π The top 5 ingredients to a high converting presentation, step-by-step using the TRUTH framework
π Why and how stories sell
π How to communicate for connection and conversion

Jun 30, 2021 β’ 3min
#158 Why Website Page Speed Is So Important
Is your website page speed losing you leads and revenue?
Your site page speed can lose you leads & revenue - Without you even knowing about it!
If your site takes over 2 secs to load, you'll be p*ssing people off.
They won't stick around to see your great design, content or ever have a chance to become a customer.
They'll head to a competitor that gives them a better experience.
Some ideas to help keep your site fast:
- Remove any out of date or unneeded plugins
- Avoid budget hosting
- Go steady on huge imagery
- Minimal animations
- Have thumbnails that click to load videos
- Ask your developer to keep front end code light-weight
- Check your site speed now on PageSpeed Insights
Is your page speed up to scratch?
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 27, 2021 β’ 41min
#157 Ultimate Free & Paid Strategies To Convert More Customers On Your Ecommerce Website - Russ Macumber
π What is Conversion Rate Optimisation? (CRO)
Russ is Strategy Director & GM at Impress!ve Digital, and is recognised as a global Retail eCommerce Leader by SimilarWeb.
π Listen to Russ & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why Do you need CRO
π What is a good conversion rate percentage?
π Top free ways to drive more leads/sales on your website
π Top paid ways to drive more leads/sales on your website
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk