In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen, the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to perform well, all while having fun! We take the opportunity with Sindre to dig into the psychology and levers at hand when crafting an environment that Salespeople want to thrive in. How do you compensate and award salespeople? How do you encourage and enable salespeople to do better? Do we all need to have Presidents Clubs? What about team incentives? How do you craft your competitions to be inspiring for all? Should you use team quotas? What's required from the modern Sales leader to create an environment that everyone can thrive and feel motivated in? This episode is for all the sales leaders out there - tune in and get inspired by Sindre's thoughts on all of this.  

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions, the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging into in this episode.  Tune in to learn how this global international expansion started, what their approach was in the beginning, and how this has evolved over time. This is a journey of a lean and efficient scaling process, accelerated at just the right time. Tap into this episode to learn about the key decisions Johanna and her Co-Founders did to take on all the key regions in their space!  

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding!  Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why they are different, and why both matter.  The trick is in the execution and timing, knowing when to focus on demand gen vs doubling down on the brand building, making sure you are consistent, accurate, and speedy in all your communication. She also taps into what key functions must be managed in-house in terms of demand and gen and brand, and when you need to consider hiring outside expertise to accelerate brand awareness.  For anyone building a brand and looking for inspiration on the topic, this is a great episode!  

In this episode, we speak with Rickard Carlsson CEO & Co-Founder, Detectify, the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.   Rickard and his team are currently enjoying triple digits ARR growth year over year and it all started with a hack! Literally, they started off by successfully hacking (with their approval of course) some of the most well-known tech companies, helping them understand their security vulnerabilities. Not only did they get paid to do this, but more importantly they were allowed to write about this publicly.......and that was the start of a great PR engine! Rickard walks us through the journey from being ethical hackers on the weekend to productizing their methods and turning this into a product company, leveraging the PR from ethically hacking the likes of Goggle, Facebook among others, and quickly turning this into one of the fastest-growing security companies on the planet.  This is an inspiring story of how 4 guys, against the odds, started a global security company out of Sweden. There are great lessons learned from fine-tuning the business model through the years, building a hacker community, running 40+ events a year to get visibility, to leveraging the publicity hacks to get media leverage. Add to that a VC market that didn't initially get their idea and you will understand how impressive this journey is! This episode is for everyone that knows they are on to something big, just go for it!  

In this episode, we speak with Øyvind Reed CEO, Whereby, the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands. Øyvind takes us down memory lane, and very generously shares Whereby's nonlinear journey to the success they are seeing today! While he has taken his business from 2m to 10m Euro ARR in a couple of years he makes a point to have us all understand that it is a journey of resilience!  Here are some great lessons from starting out as bootstrapped and underfunded at times, expensive (valuable) lessons learned from entering the US, and being forced to pivot the product as well business model while running at 300 miles an hour. This is as raw and honest as it gets from a CEO. Resilience, a never-die attitude, always being able to learn from the past and adjust for the future, are key ingredients to success, and Øyvind masters them all! This is such an inspirational story for everyone building their startup and scaleup - tune in and be inspired!  

In this episode, we speak with Mikko Honkanen Co-Founder, Vainu, the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data. Mikko walks us through Vainu's journey, from startup to scaleup all while bootstrapping their way to 13M Euro ARR.  Tune in to learn how and what they did to have full control and predictability of their success.  During the journey, Mikko and his founding team had to make a number of critical decisions when it came to sales and marketing, product innovation, and product (re)positioning. It's a beautiful story of how it all comes together, and on the road to success, there are a lot of learnings. This is a bootstrapping journey, where actions and decisions were based on real data points, that will inspire you.

In this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco, the SaaS platform that brings your offline people into a virtual office for better collaboration. Charlotte shares her thoughts on what you need to be aware of in the age of remote teams. Is it for every SaaS organization? How do you prepare for this? What are the biggest pitfalls in making this adaption if you've run an "office first" organization in the past? What are the requirements for leadership going forward? These and many more questions are discussed in this episode.  This conversation is more relevant than ever, and Charlotte shares her experience and insight into this field in a way that makes it tangible for anyone considering the hybrid and remote first organization. 

In this episode, we speak to Tom Henriksson General Partner at OpenOcean, the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.  Tom joins us to talk about how they assess the value of SaaS companies, and this is from the perspective of someone that has invested early in companies like MySQL, Truecaller, and Supermetrics among others. Hear him talk about ARR as the meta-level for valuations, CAGR, the importance of NRR growth, access to capital, and how the location of your home market all play a role when applying a valuation of a company.  If you want to get a peek into how one of the most successful VC companies in the Nordics go about assessing companies, from applying the rule of 40, digging into the Unit economics, really (yes really) digging into your product, and assessing the skillset of the founders to make sure they are able to go all the way - then this is an episode for you!   This is an exciting and insightful conversation with a "product-driven" VC firm with a great track record in finding best-in-class companies at an early stage!

In this episode, we speak to Fredrik Rönnlund COO,  Leadoo Marketing Technologies, the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide. Fredrik joins us to talk about the role of the professional SaaS board. Currently, with 4 board assignments with Leadoo, Kundo, Miradore, and Bonalive Biomaterials, he has a direct view of what a good board look likes, and how it best supports the business to succeed? Spoiler alert, being good at numbers is not good enough :)! This is an exciting and insightful conversation about how you shape, engage and involve your board to get the most of that relationship! Listen in, particularly if you are in the process of hiring your first professional board!

In this episode, we speak to Sigrun Dora Saevinsdottir COO,  LS Retail, the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software. Sigrun shares with us the journey of transforming a successful on-prem business to become cloud and mobile-first! With 1000s of customers and 100s of channel partners all over the world, this was an activity that required lots of forward planning and gradual adjustment. What does it take to make this transition? How do you manage the ecosystem, particularly partners, when they are used to a pricing and delivery model that has been successful for many years?  If you haven't yet moved to the cloud (btw you should be concerned then) or are about to change your business that will have a direct impact on your channel partners then this is a must listen to episode!