The SaaSiest Podcast

In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current Macroeconomic events affecting all B2B SaaS companies, and precisely what you need to monitor closely and how you need to prepare for 2023: - What are the main external drivers and indicators you need to keep tabs on - What is the appropriate way to respond to these - How should you approach your 2023 budget planning - What are the key differences in budget planning to 2022 - Which are the stakeholders needed to be involved during these times These are some of many the questions we tackle with Nora during the episode. If you are in the middle of your 2023 budget processes you'll find this episode useful - tune in!

In this episode, we speak with Nick Peters, VP Operations, Ardoq, the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norway. We talk with Nick about meaningful work, and why the concept is key to driving progress in a fast-growing organization! Nick walks us through topics such as: - What is the meaningful work umbrella? - Why is it important to understand what meaning full work is to people? - How is this related to culture and values? - How does it evolve as a company scales? - Who should own the meaningful work concept in an organization? It is interesting to hear Nick's vision of how you drive progress in an organization by focusing on personal fulfillment, something that has been of great advantage to Ardoq in their growth journey! Tune in if you want to learn more about the meaningful work umbrella and what it can do for your organization!

In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success! We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes: -How do you implement a corporate social selling strategy that includes all employees  -What framework do you need to continuously enable this initiative -What are the main pitfalls and risks with this strategy -How do you actually measure the ROI of the social selling initiative It is fascinating to hear Lars' story of how a team from Denmark continuously makes a huge splash internationally on social media and reaps the benefits of it. Tune in if you want to be inspired by one of the best in class when it comes to building awareness for their brand on social!   

In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders! We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch upon elements such as: -Pros and Cons of different PLG strategies  -Activation points, the real trigger of proving value to a customer -The power of reverse trials -Ungated trials - is that the new thing? -PLG sales and pricing motions  Tune in to stay on top of the trends from one of the leading PLG experts in the world!

In this episode, we speak with Avtar S. Jasser, CEO of Catalystone, the fast-growing Human Capital Management software out of Norway! Avtar shares with us how they transitioned from being a Startup back in the day and going into Scaleup mode - and the challenges to be aware of when going through this critical transition. He shares his thoughts on: - Timing - when do you know you have enough product-market fit to scale  - What are the top priorities for a CEO and organization in the beginning of a scaleup phase  - Challenges and pitfalls to be aware of in this transition phase - It is one to identify attractive companies to buy, but how do you become an attractive acquirer?   - How does the CEO's role change in this phase - and much more  These are some of the questions we address in this episode, and for anyone in a Startup to Scaleup transition phase there is some excellent advice to be found here. 

In this episode, we speak with Göran Lindö, CEO of EcoOnline, the fast-growing Workplace Safety Platform out of Norway on their M&A Strategy! Göran shares with us how they've been fueling their expansion with both organic growth and via acquisitions - a key strategy to their rapid success! They've purchased 11 businesses to date and more are to come! - How do you develop a good M&A Strategy? - What does it take to be successful with your M&A Strategy? - What are the requirements for the organization to make the merger work well? -It is one to identify attractive companies to buy, but how do you become an attractive acquirer?   These are some of the questions that we address in this episode, and for anyone considering growing by M&A, this is a must-listen-to episode!

In this episode, we speak with Chris Walker, aka "Mr. Demand Generation". He is the CEO of Refine Labs, the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm. Chris shares with us his thoughts on:  - Why Demand Generation is key now in the new era of buying behaviors  - How to set up your Demand Generation strategy & program for success - The risks and opportunities with going all in on Demand Generation - What channels to prioritize for your distribution  - How to measure success, what KPIs to keep track of that define real progress - and much more If you are serious about creating demand for your product then this is a must-listen-to episode! Golden tips for all B2B SaaS CEOs and marketers!

In this episode, we speak with Jonas Thordal, Co-founder & CEO of Weld, the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scripts or APIs – built on top of your data warehouse. Jonas walks us through their journey and how specifically they've leveraged Professional Services to grow ARR 100% year over year! There is a way to combine Product led growth with a manual touch, and when done right magic happens! Here are some of the learnings that Jonas shares with us regarding professional services: - How to leverage PS to accelerate product releases and the Go-To-Market motion - The role it has played in product deployment, time to value, and expansions - How it affects finances, focus on product, and the dialogue with the capital market - and more... If you are considering building a Professional Service arm, make sure to tune in because there are some great tips and tricks here from someone that has mastered the craft! 

In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-Tamara is a B2B SaaS Product Director and shares her experience on why companies struggle with aligning their overall business goals with what their product teams are building and hence affecting how to prioritize the next big product bets. We address topics such as: - What do most growth phase/scale-up companies struggle with on the product side? - What is a product strategy, and why is it critical to get it right? - The role of the Roadmaps - Product teams for scale - how is it done? Tune in and learn from Cristina-Tamara on how to optimize your product strategy with business objectives. 

In this chat with Jeppe Rindom, Co-founder and CEO of Pleo, we delve into his vision for building a successful SaaS business. Jeppe reveals how he designed an international team to prepare for the future and the innovative use of internal incubators for geographical expansion. He shares his philosophy on raising capital and underscores the importance of strengthening the Nordic business ecosystem. Jeppe's insights inspire leaders to pay it forward to benefit everyone in the industry.