In this episode, we speak with Kyle Poyar, Operating Partner, OpenView, the expansion stage venture firm, that helps build PLG software companies into market leaders!

We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch upon elements such as:

-Pros and Cons of different PLG strategies 
-Activation points, the real trigger of proving value to a customer
-The power of reverse trials
-Ungated trials - is that the new thing?
-PLG sales and pricing motions 

Tune in to stay on top of the trends from one of the leading PLG experts in the world!