In this episode, we speak to Niilo Fredrikson CEO, Efecte, the fast-growing service and identity management solution headquartered in Finland! Niilo shares his view on Channel Sales in SaaS. What is it, when does it work and how to go about establishing a successful Channel Sales program are some of the questions addressed in this episode.  If you are considering setting up a channel sales program, we would suggest you start by listening to this episode - it will certainly set you in the right direction! Done right, the channel sales program can be worth gold for you down the road! Tune in to figure out how you go about it!

In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics, about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing data.  This is a great story about how Michael working as an analyst couldn’t find the right tools to support him in the work and therefore built something for himself! That was the birth of Supermetrics and in this episode, we talk about the journey of bootstrapping the business to tens of millions of Euros. What did it take? How was it done? What are some of the best learnings from this journey and many other things are being addressed in this episode? What makes this even better is that for most of the journey it was done without any sales organization whatsoever - this was a PLG journey from day 1! Here we have a story like no other, a self-made man that hasn’t spent a single investment dollar to get to 500k customers and over 36m Euro in ARR! Tune in and be inspired!  

In this episode, we speak to Erik Bakstad CEO, Ardoq, about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations. This is a feel-good story, a few guys that experienced an issue, decided to find a resolution to the problem, started a business, built a product, and went to market. However straightforward that sounds, it wasn't and the team has learned to evolve and reiterate to get to the strong position that they are in now with 10s of millions in ARR and growing extremely fast. Erik walks us through the process of how he as an individual has reinvented himself and has taken on roles as CTO, CPO, and now CEO of the business, and the similar journey that Ardoq as a business has been through. Tune in to listen to this amazing journey, the lessons learned, the power of the tipping point, and the necessity to be nimble and flexible to always improve and evolve. If you don't, your next dinner might cost you more than you can afford :)    

In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed on the stock market in Denmark. Søren navigates us through the process of going IPO, from the planning sessions, investor pitches to the very launch and what his learnings are from this exercise. Spoiler alert; if you have prepared properly the journey can be rather quick - the devil is in the preparation and planning!  So what is it that you need to think of, what are some of the unforeseen challenges and pitfalls that you can learn from in your own journey, and the hot topic of how do you define the right value of your business....these and many more relevant topics are discussed in this episode.  If you are considering the IPO route for your own business, then this is a great start for you to learn from someone that has done it successfully. Tune in!  

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, and drive the desired behavior? Oh, and did you know that the yearly content calendar is not a good idea! Tune in to learn from the best in class, everything from tips and tricks to the metrics that need to be in place to manage and follow up on your Content Marketing Strategy.

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx, a VC company active in the Nordics with a specialized focus on Scaleups and growth capital. Mikael shares his views on the nature of Scaleups, covering everything from how to validate product-market fit to establishing scalable GTM mechanics. What makes some Scaleups successful when others fail? How does one prove commercial fit, why is nailing the ICP so important at this stage....these and many other questions are addressed in this episode.  Tune in to find out which Michael's 10 commandments are for SaaS Scaleups! We are launching the SaaS Nordic Slack Community. Sign up at www.saasnordic.com      

In this episode, we speak to Linn Bredesen CTO, itslearning, the fast-growing EdTech SaaS company from Norway that is supporting and empowering students and teachers all over the world with their Digital Learning Management System. Linn takes us through the amazing growth of itslearning, and more specifically how they have successfully prepared their product and teams to manage peaks in usage, especially like the one they experienced fueled by Covid when big parts of the world went into distance teaching overnight. Linn speaks about the power of the cross-functional team, having a plan in place, and the ability to reinvent oneself when needed. Not everyone can manage 5x growth overnight in usage - itslearning figured it out!

In this episode, we speak to Jessie VanderVeen CMO, Controlant, the Icelandic SaaS company behind the offering "Cold chain as a Service" enabling some of the world’s biggest organizations to monitor and control their supply chains in real-time. Jessie walks us through the journey that Controlant has been on, creating a new category within an established vertical. She shares her thoughts on the role of Product Marketing in the process of creating a new category, all the way from framing the problem, showing the solution, and proving the value to the customers. What is Product Marketing, where do you start, where does it live in the organization, how do you measure the success of this function - these are some of the big items that are highlighted in this episode. If you want to learn more about what Product Marketing is all about, then this is a must listen to episode.  

In this episode, we speak to Christian Lund Co-Founder and CPO, Templafy, who recently made the Financial Times list as one of the 125 fastest-growing companies in Europe, with a unique product offering related to Dynamic Document Creation. Christian tells us all about how they established product-market fit and landed their first enterprise customer within months of inception, going enterprise and being a born global from the getgo, and how every customer is a market of its own. Among many other interesting tips, Christian also shares how they approached geographical expansion in a way that is different from the norm. This and much more, tune in. 

In this episode, we speak to Johanna Fagerstedt CMO at Quinyx, the fast-growing workforce management SaaS platform which allows its customers to seamlessly forecast, schedule, and manage its workforce. Johanna who recently made The Software Report “The Top 50 Women Leaders in SaaS" joins us to share her thoughts on "SMarketing" - the art of getting Sales and Marketing to be one revenue team! How do we set KPIs that are supportive of one another, what role does Marketing play in a customer journey, how do you ensure continuous alignment with Sales in the long term - these and many more are questions that are being addressed in this episode.