In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm.

Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, and drive the desired behavior? Oh, and did you know that the yearly content calendar is not a good idea!

Tune in to learn from the best in class, everything from tips and tricks to the metrics that need to be in place to manage and follow up on your Content Marketing Strategy.