The SaaSiest Podcast

In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world! We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:  - How do you build a business case to focus on this internally?  - What are the key components of a Demand Gen organization? - How do you measure and define success, which are key KPIs to track? - How to allocate a budget for demand generation vs other initiatives? These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!

In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics: - What is Go-To-Market Fit? How is it defined? - How do you measure it, and how do you know if you have established a GTM fit? - What are the main GTM fit accelerators to work on? - Which GTM motion shall prevail? Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!

In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.  We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:  - When are you ready to go International? What is the main tell? - What should be included in an international GTM playbook? - How do you need to think about Sales Capacity when expanding internationally?  - How do you find a balance between central setup and local presence? These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective! 

In this episode we speak with, Heta Ruikka, VP of Product Management, Sievo, the procurement analytics solution based out of Finland for data-driven enterprises! We talk with Heta about how to make the transition from a founder-owned product strategy to a product strategy that is owned by the VP of Product:  - When is the right time to make this transition? - What are the biggest signs for this? - What does it take to make a transition from a Founder-led product to a process-driven product approach? - What are some of the key challenges to be aware of and to overcome in this transition? - How do you ensure to keep the founders involved and engaged as contributors, and not as main decision makers? These are some of the questions that Heta addresses, and if you are a VP of Product or CPO that will take over the product strategy from a founding team soon, then you've got to tune in to learn all how to navigate such a transition!

In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster, smarter and greener. We talk with Carl about his experience running a publicly listed business and what the pros and cons are of doing so: - Why should you consider listing - When should you go public - Were there any initial surprises/unexpected events when becoming a listed company - What are the differences between being a listed company vs a non-listed company - How do you manage the dialogue with the owners when being a public company These are some of the questions that Carl addresses, tune in to learn more from his journey running a listed SaaS company!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization. - When is the right time to make this transition, what is the trigger point - Who should your first hire be, leader or individual contributor - What is key in this recruitment process - What are the do's and don'ts in this type of a transition  These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since moved its HQ to the US. We talk with Krysten about what makes the best-performing sales organizations stand out as she shares her lessons learned working for 3 SaaS Unicorns before joining UserGems. - Why Sales Training is key to success - Unique training focus on Toward vs Away language and Above the line vs Below the line conversations - How a good Discovery meeting sets the tone for the rest of the buying journey - What is the secret of how to keep momentum in a deal - How to best leverage Demos and Proof of Concepts - and much more is discussed in this episode Tune in to learn how the best-in-class organizations are setting their Sales team up for success!

In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.  We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion. - Why was this addition made? - How do you know when the timing is right to add an Enterprise motion - What are the additional requirements this sets on the internal organization - What are the risks vs opportunities in making this transition - and much more Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other! 

In this episode, we speak with Sascha E.H. Skydsgaard, CSO, Timelog, the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work. We talk with Sascha about onboarding new talent, and how to do that in an efficient way, in order to minimize the time to full productivity of new resources.  - What should happen in a hiring process - which are the key steps to evaluate talent - What should happen during pre-boarding - Which key elements are part of an efficient onboarding - Who needs to be involved in securing the success of newly hired talent - How do you measure if onboarding was a success - what are the key indicators These are some of many the questions we tackle with Sascha during the episode. This is a great episode for all hiring managers that are looking for inspiration on how to shorten the time from hire to production of new staff members - tune in!

In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current Macroeconomic events affecting all B2B SaaS companies, and precisely what you need to monitor closely and how you need to prepare for 2023: - What are the main external drivers and indicators you need to keep tabs on - What is the appropriate way to respond to these - How should you approach your 2023 budget planning - What are the key differences in budget planning to 2022 - Which are the stakeholders needed to be involved during these times These are some of many the questions we tackle with Nora during the episode. If you are in the middle of your 2023 budget processes you'll find this episode useful - tune in!