In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-Tamara is a B2B SaaS Product Director and shares her experience on why companies struggle with aligning their overall business goals with what their product teams are building and hence affecting how to prioritize the next big product bets. We address topics such as: - What do most growth phase/scale-up companies struggle with on the product side? - What is a product strategy, and why is it critical to get it right? - The role of the Roadmaps - Product teams for scale - how is it done? Tune in and learn from Cristina-Tamara on how to optimize your product strategy with business objectives. 

In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo, the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k customers to date! In this episode, we talk to Jeppe about his philosophy on how he has built Pleo to be this great SaaS business, but also about his passion to make the entire Nordic business ecosystem more competitive. We get to hear some insights on the following topics in this episode: -How Pleo purposely designed the team to be international from the get-go to be ready for the future -How do they work with "internal incubators" to accelerate GEO expansion -Jeppe's philosophy on raising capital and being ready for the future  -and what we all can and need to do to make the Nordic SaaS ecosystem stronger and more competitive going forward  This is a super inspiring episode with a great story about how to build a great business, but how we also as leaders have a responsibility to pay it forward to the entire ecosystem, at the end of the day we'll all benefit from it.     

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are: -Why is Product-Market fit so important for B2B SaaS companies? -What is Product-Market fit and how is it defined? -How do you measure it, and how do you know if you have established a Product-Market fit? -Who's responsible in the organization for achieving this? Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!    

In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices. Today, they are trusted by over 10,000 organizations in more than 180 countries, with 10m+ Euro in ARR. We talk to Simo about their international expansion, and specifically how their first international market was the US. Contrary to many other Nordic players going first into another Nordic country, or maybe taking on some European Miradore decided to take on the US first thing!  It all comes down to acting local, across the entire organization in order to be successful! Tune in and be inspired by Miradore's international journey!

In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS company with Elif, a topic she is very passionate about. Some of the questions that we address are: What is leadership all about & the role of a CEO in a scaleup? Coming in as a hired CEO, where do you start? How do you lead in a constantly changing environment? Leading an organization through other leaders, how is that done? What's the key to hiring the right people, to evolve and grow new leaders? Tune in and be inspired by the tips and tricks that Elif shares from her position as CEO of Oxceed on Leadership!

In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel, the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to grow so fast and he particular talks about the following 3 corner pillars as key elements in their success: - Treat your customers like investors - Run the company like you are running out of time - Culture is King Tune in and be inspired by the tips and tricks that Daniel shares from the Deel journey that you can apply as well in your business. 

In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx, the Workforce Management Tool that is taking the world by storm!  Erik walks us through the different stages of the Quinyx journey, starting as a student project in a small city in Sweden, to becoming a global player serving some of the largest enterprises in the world. This is a fascinating story where we get insights into their GTM process, their look at M&A as a growth strategy, and Eric's thoughts on managing opportunities and challenges when growing at the speed of lightning! Tune in and learn from Erik's experience and learnings from running one of the fastest-growing businesses!  

In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane, one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Christoffer is a B2B SaaS pricing expert and takes us through the sophisticated world of defining the right pricing strategy for your business. He walks us through the different established pricing models, the pros and cons, when they fit vs not and how you need to think about them in relation to the value you bring to your customer. We address questions such as: -What's the process of finding the right pricing model for your business -How do you define the price levels, especially where market standards don't exist -the internal ownership of the pricing question - who owns it -the relation of transparent vs public pricing  -among many other questions pertaining to optimizing your pricing strategy   Tune in and learn about best practices and how to approach the pricing question internally to make sure you have a model that lands well in the market and scales for the future.

In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter, the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken the world by a storm with 200m users! We take the opportunity to talk to Johnny about how their success journey started, the evolution of their product and offerings, going from a self-service product to also include an Enterprise offering since a few years back.    We've all heard the great story in terms of numbers, Mentimeter being a 30M USD ARR, growing 100% year over year! Their secret, at least one of them, is about their focus on HOW you reach success rather than just measuring the final outcome! Here is a perfect example of how establishing a company culture from the get-go, where recognizing the strength as well as the responsibility of each individual pays off big time! Learn from Johnny how they work with culture, diversity, and programs to enforce this mindset in every aspect of their business to fuel their success! 

In this episode, we speak with  Hugo Wernhoff CEO & Co-Founder, Kognity, the learning platform that is powering teachers and students to better learning all over the world. We take the opportunity to talk to Hugo about Kognity being a Vision driven business, and specifically about his great vision for the students of today and tomorrow. He is on a mission to democratize and elevate education all over the world....the results so far are stunning!  What does it mean to be a vision and mission-driven SaaS company? What does it mean for a CEO and team to run on a 20-year visionary plan for the business! Hugo generously shares with us how the vision and mission stand above all, how that regulates the relationship with investors, affects recruiting & talent development, the way the customers and markets are approached, in a way that may differ from your regular SaaS growth journey. This is for all the SaaS leaders that are building for the long run - tune in and be inspired by someone that is truly making the world a better place while building a company for the ages.