57. Jessica Gilmartin, Head of Revenue Marketing, Asana - Demand Generation - how do you build a business case and how do you get started?

In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world!

We talk with Jessica about her experience in scaling Demand Generation at companies and specifically: 

- How do you build a business case to focus on this internally? 
- What are the key components of a Demand Gen organization?
- How do you measure and define success, which are key KPIs to track?
- How to allocate a budget for demand generation vs other initiatives?

These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!