In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit!

We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics:

- What is Go-To-Market Fit? How is it defined?
- How do you measure it, and how do you know if you have established a GTM fit?
- What are the main GTM fit accelerators to work on?
- Which GTM motion shall prevail?

Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!