Banking on Digital Growth

You may have heard of the 4 P’s of marketing. Person, place, price, and promotion. Well, in today’s marketing world, these are meaningless. It’s time we start focusing on the 4 C’s of marketing. In today’s Digital Growth Journey Series episode, I speak with John Oxford, Director of Marketing at Renasant Bank and author of No More Next Time, about how financial brand marketing needs to adapt to the modern — and post-COVID — era. We discuss: Why the 4 C’s are replacing the 4 P’s in modern marketing Why now is the best time for digital growth Why today’s marketing requires risk and aggressiveness You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

I predicted the demise of digital ads three years ago. And I was right. Recent changes to Google's ad policy have added restrictions around targeting, and the federal government is cracking down harder on big tech. In light of all that, are digital ads still worth it? On this episode of the Banking on Digital podcast, I answered a question from Michael about digital ads — the industry's dirty little secret. I talked about: Why the coming cookie apocalypse will change the ad landscape for financial brands Two things you can do to stay on top of Google Ads' new policy What will replace ads in the digital marketer's toolbox You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

What’s your financial brand’s purpose? Purpose guides and gains support for your digital growth…  But be warned, straying too far from it could lead to ruin. Just look at what happened to Tom’s Shoes. In the latest episode of Banking on Digital Growth, I take a look at why purpose is the bulwark standing between your brand and the sterile commoditization that can destroy it.  I go over: -How commoditization led to the downfall of Tom’s Shoes -How to avoid the same fate for your financial brand -How to get back to (or begin) banking on purpose You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

This is your brain on change. And it's not pretty. Our brains love the status quo. During COVID, however, there's no more status quo. Banks and credit unions are forced to shift into digital offerings and electronic notaries. Staff members are working from home. Our brain circuits are overloaded. On this episode of the Banking on Digital podcast, Melina Palmer, founder and CEO of The Brainy Business and host of the Brainy Business podcast, talked about how to use your brain to cope with change. We discussed: -How financial brand marketing teams can tell a story of hope -Ways financial brands can escape from fear-based thinking in a crisis -Why behavioral economics increases savings You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

What’s the one thing I can start doing to generate more loans and deposits? It’s a good question. But here’s a better one to ask:   What are all the things I can stop doing?  Because, when it comes to digital growth, less is more.  In this episode, I cover: -Why you should replace your to-do list with a don’t-do list -The 5 ways to identify activities to remove -Why saying yes leads to being busy, not future success You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

We're living in the midst of the fourth industrial revolution, The Age of AI. In this age, we'll see a massive shift towards one-to-one messaging. The financial brands that excel will be the ones that can communicate at scale through a one-to-one perspective. On this 27th episode of the Banking on Digital podcast, host James Robert Lay shares insights about banking in the age of AI from his bestselling book, Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. James discusses: -The 3 things that happen when we think about a digital experience -The 4 key areas of focus in the future -What the future of banking will be about when it's not about dollars and cents You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

You can't predict the future. But as Warren Buffett said, "Twenty years from now, everything's gonna be better than it has ever been." In times like these, how do we adapt to hard, fast change in a way that creates a positive future for ourselves and our families? On this episode of the Banking on Digital podcast, Dr. Benjamin Hardy, father of five and author of Personality Isn't Permanent, talked about how to adapt to hard, fast change. We discuss: -Why you need a future that gives your life purpose -The reason personality tests are a terrible way to hire -The process of imagination and decision making You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

We keep talking about data in marketing.  But we don't really do anything with it because we have more of it than we can handle.  How do we demystify the data? On this Silver Jubilee episode of the Banking on Digital podcast, host James Robert Lay answers this question about data from Justin, marketing director at a bank in South Dakota. We discuss: -The 4 gears of the digital growth engine -The 2 primary categories of big data -Thick data -Digital empathy You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

When it comes to digital transformation…  If you’re stuck in the past, you’re going to get left behind.  It’s survival of the fittest for financial brands.  In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes to avoid being trapped on the wrong side of the digital divide. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s hard to ignore the fact that we’re sliding into a recession. And your financial brand’s members will be impacted.  How can you help in the midst of unprecedented times?  In today’s episode, Anne Legg, Founder at THRIVE Strategic Services, shares the top actions financial brands can take to navigate these turbulent times.  We discuss: -Innovation in a crisis -The 4 problems you need to solve for customers -Human-Centered Design You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.