Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books
Sep 28, 2020 • 23min
22) #InsideDigitalGrowth: Every Digital Growth Marathon Starts with These 3 Steps
As someone who has tried to run a marathon without training…
Believe me when I say, it’s not going to work.
Your digital growth journey is like a marathon and you need to prepare.
And it starts with 3 steps.
In the latest episode, I field a question from Melissa, a CMO in Kentucky overwhelmed by digital transformation.
With so many areas of concern, she doesn’t know where to even begin and wonders if she should just dive in.
In this episode, I go over the right way to prepare for a digital growth marathon.
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Sep 16, 2020 • 18min
21) #ByTheBook: Think Beyond the Present Moment or Get Stuck in the Past
Is your financial brand stuck in the present moment? Too afraid of risk? Of loss? If you don’t think strategically about your future… You’ll get left in the past. In the latest By the Book episode, I explain how the natural risk-aversion of financial brands prevents actually becomes a liability in the future. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Sep 15, 2020 • 31min
20) #ExponentialInsights: The Great Pause: Why Now Is the Time for Transformation w/ Samantha Paxson
The pandemic has given us a chance we never get in this fast-paced world. “The Great Pause” A once-in-a-lifetime chance to stop and assess what we’re doing. Samantha Paxson, Executive Vice President/Chief Experience Officer at CO-OP Financial Services, says your financial brand should take advantage of it. She joins me in today’s episode and we discuss: -The Great Pause and why it’s the best time for transformation -How to build trust with your customers -How to increase engagement and, ultimately, market share in this time You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Sep 14, 2020 • 31min
19) #InsideDigitalGrowth: The 4 Fears Stopping Your Team’s Digital Growth
You’ve seen the value of digital growth… But maybe your team hasn’t. How can you convince them? That’s the question I’m answering for Cynthia, a digital marketing manager from Wisconsin, in this episode of Inside Digital Growth. In the episode, I explain: -The four fears standing between your team and its digital transformation goals -Why we keep doing things “the way they’ve always been done” -Why digital growth requires personal digital boundaries Check out these resources I mentioned during the podcast: -www.goaskjr.com You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Sep 2, 2020 • 28min
18) #ByTheBook: Lessons from a Digitally-Disrupted Music Industry
Some of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline. In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and how to find opportunities in the chaos of the digital revolution. In this episode, I explain: -What we can learn from the disruption in the music and film industries. -How my youthful indiscretions prove there are always opportunities in times of technological upheaval -How to position your financial brand to take advantage of these opportunities You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Sep 1, 2020 • 35min
17) #ExponentialInsights: Why You Need to Double Down on Content Now w/ Michael Bertini
There’s a lot of unease about marketing in the COVID-19 world. But there really shouldn’t be. Content is king. It always has been. And your financial brand should be doubling down on it right now. To find out how, I invited Michael Bertini, Online Marketing Consultant & Search Strategies at iQuanti, onto this episode to share his insights into the content strategies that really work. We discuss: -Why content is still king -How to implement an agile content strategy (hint: freelancers) -Why there are no tricks, secret sauces or golden eggs You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Aug 31, 2020 • 29min
16) #InsideDigitalGrowth: No More Vanity Metrics. Here’s How to Track Conversion
Do you know when and where your leads are converting? If you don’t, it’s like you’re flying blind. And when you fly blind, sooner or later, you’re going to crash. But, don’t worry, there’s a way to light the path ahead. On today’s Digital Growth Series, I field a question from Brad, Vice President for a Financial Brand in California. How do we track ROI from the moment a person first sees an ad to when the loan closes? You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Aug 26, 2020 • 21min
15) #ByTheBook: Why Banking On Digital Growth Is a Manifesto
Since my book came out, I keep hearing the same question. Why call it a manifesto? A manifesto is a public declaration of intent… And I intend to transform financial brands’ strategic marketing everywhere. In this episode, I explain: -Why I chose to call my book a “manifesto” -The 3 people I wanted to help most -The 12 proclamations to guide your digital growth journey You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Aug 25, 2020 • 35min
14) #ExponentialInsights: The 3 Steps You Must Take to Prepare for the Future of Work w/ Jon Ogden
Not too long ago ATMs were poised to end bank teller jobs… But they ended up creating more. With a history of failed predictions like this, how do you prepare for the ever-changing future of work? In this episode, I catch up with Jon Ogden, Head of Strategic Content at MX, and he shares 3 steps every financial brand can take to future-proof their business… No crystal ball required. Jon explained: -The history of failed predictions concerning the future of work -The 3 steps you need to take to prepare for the future of work -Specific areas financial brands should focus their attention on You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Aug 24, 2020 • 26min
13) #InsideDigitalGrowth: High-Pressure Marketing & Sales Strategies Simply Don’t Pay
This week, I’m fielding a question from Jesse in Ohio… But I’m sure many of you have the same question: “What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?” Well, if you are wondering the same thing, let me ask you something. Has it ever been the right time for the hard push? In this episode, I go over: -Why the hard sell doesn’t work in a post-COVID (or any) world -A 5-step digital communication strategy that works -3 things to remember when it comes to marketing in uncertain times You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.Hosted by Ausha. See ausha.co/privacy-policy for more information.
