29) #ExponentialInsights: Using Your Brain to Cope With Change w/ Melina Palmer

This is your brain on change.

And it's not pretty. Our brains love the status quo.

During COVID, however, there's no more status quo. Banks and credit unions are forced to shift into digital offerings and electronic notaries. Staff members are working from home.

Our brain circuits are overloaded.

On this episode of the Banking on Digital podcast, Melina Palmer, founder and CEO of The Brainy Business and host of the Brainy Business podcast, talked about how to use your brain to cope with change.

We discussed:

-How financial brand marketing teams can tell a story of hope

-Ways financial brands can escape from fear-based thinking in a crisis

-Why behavioral economics increases savings

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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