The Product Marketing Experts

Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dongHeap is hiring! Check out career opportunities here: https://heap.io/careersQuestions we cover in this episode:Tell me about your career path to becoming a PMM? How is the marketing team structured at Heap? So you’re building out the product marketing team at Heap right now. What does that mean? What did you do first? Did you need to learn about the product/customer/market to figure out how to build out the team? How will you structure your team? Aligned to products? Industries? What do you look for in new hires? How will you measure success and evaluate your team? Tell me about your product marketing philosophy? What mistakes do people make when building a new PMM team? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodarCheck out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/Questions we cover in this episode:Tell me about your career path to becoming a PMM? Should product marketing own pricing? Why? Who are your key partners for pricing development? How’d you approach it when you first started working on it? How do you make sure it’s on track today? What tools or systems do you use? How do you research, codify, and present pricing intel? How much does the competition matter? What’s one nuance about Pricing for Growth and Profitability that you only know now because you understand it deeply? Around doing it effectively.What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Agustina Sacerdote, the Product Marketing Lead at Square, shares her journey in product marketing, emphasizing the necessity of market research and customer insights. She discusses the structure and relevance of effective personas, cautioning against common pitfalls like poorly defined profiles. Agustina also highlights strategies for integrating research into daily marketing processes to foster collaboration. With her expertise, she covers how product marketers can adapt to rapidly changing markets and maintain impactful messaging.

Connect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louieQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What does product marketing look like at Zuora - what teams are you key partners? How do you think about goals? Do you have product and marketing goals? How do you work with sales? What are the biggest challenges about being so cross functional? How do you build a strong relationship with fellow directors and leadership?I liked this question and answer from you Sharebird AMA, how do you work with demand gen?  How do you help your team build strong relationships and work well cross functionally? Working cross functionally, do you try and get consensus around decisions? How do you build that? What’s a mistake everyone will make early in their career here when trying to get good at cross functional work. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? Anything you’re working on that you want to share with listeners?

Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2Questions we cover in this episode: I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like? So like I said in the intro, awesome topic to dive into today - why is, getting closer to revenue, something you’re so passionate about? When you figure it out, when you know how product marketing impacts revenue what does that do you for you and your team? Lets talk about the launch treadmill, how does that happen. Why does our work become reactive like that? How do you get off it? If the treadmill is moving really fast? What are the best ways to measure success so it ties to revenue? This can happen with sales too, how do you pull back from chasing sales needs and get more strategic and tied to revenue? Are their specific tools you used to help? What mistakes are people going to make, trying to get more strategic? Anything you want to share with listeners? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?

Jon Rooney, SVP of Product and Solutions Marketing at New Relic, has an impressive background with prior roles at Domino Data Labs and Splunk. He discusses the critical distinction between product and solutions marketing, emphasizing collaboration for effective product launches. Jon shares insights on aligning marketing metrics with usage in a SaaS environment, highlighting challenges in customer engagement during platform transitions. He also dives into the complexities of product-led growth, advocating for a blend of technical knowledge and storytelling to enhance user engagement.

Because it’s a holiday I wanted to take a break this week and hang with the fam, so we’re not doing an episode this week, but I still wanted to give you something to listen to. So I’m going to share the top 5 episodes of the podcast based on downloads, and tell you why I enjoyed that chat. Feel free to go back and listen or re-listen to those episodes. In reverse order of popularity.: Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft Messaging with Kevin Garcia, Director of Product Marketing, Segment Product Launches with Mary Sheehan, Head of Product Marketing at Adobe Product Positioning with April Dunford, Author of Obv!ously Awesome Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk 744

Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckhamQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So today we’re going to focus on working with sales and sales enablement. Working with sales can be tough, and for some PMMs it’s the worst part of the job. But you enjoy sales folks?! Why is that? How do you work with sales, at a macro level what is the structure and what are your SLAs with them? What kind of goals are you measuring enablement on?How do you balance solving for individual deals vs finding scale that will help the whole team? Are you still creating broader positioning that turns into specific materials? What does being close to sales do for you? How does it help you? What type of content works best vs what hasn’t worked with your team? How do you capture sales attention and make them care? How do you build a great relationship with Sales leadership? What’s the relationship between sales and product and what role do you play in that? What’s something about enablement you had to learn the hard way?  What’s your outlook on the career of Product Marketing?

Connect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-parkQuestions we cover in this episode: Tell me about your career path to becoming a PMM? How has your job changed since Covid? Did you all have to adjust your Go-to-market? So you’ve been doing the whole remote thing long before 2020. How do you think all this has changed how businesses think about remote? Product marketers have a really cross-functional role. How do you build relationships when you can’t connect in person? What about working with product and engineering. I’ve found it’s nice to physically sit with those folks to help learn from them, build a relationship, and influence the roadmap. Can you do that remote? What’s your advice as a human and as a people leader on work life balance and mental health right now? How do you build a great relationship with your boss when you’re remote? How do you deliver a great pitch or excel in a big important meeting when remote? How do you on-board new hires, and build a team remote? Help make people included and welcome and excited? What’s one nuance about Remote PMM teams that you only know now because you understand it deeply? Around doing it effectively.What’s your outlook on the career of Product Marketing? Is it a good place to be right now?  

Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activityQuestions we cover in this episode: How much do you miss the MK’s right now? Tell me about your career path to becoming a PMM? What’s product marketing like at Google maps? Big company obviously, but you’re marketing a really important, and visible product used by “millions?” of people everyday.How was your experience at Sloan? What was most valuable for you from that time? What are the skills you see consistently in best PMMs? What is your favorite product marketing interview question and the best answer you've heard?As a PMM leader, how do you grow your team and get the resources you need when I’m sure there are lots of competing priorities? You’re building out a marketing team and PMM team from scratch. How do you think about the right way to structure that team? What do they focus on first? How can you pivot from account management or a different marketing position into PMM?What do PMMs need to watch out for as they are trying to grow their career? Any traps you see more junior folks fall into? What’s your outlook on the career of Product Marketing?