The Product Marketing Experts Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
Dec 2, 2020
Jon Rooney, SVP of Product and Solutions Marketing at New Relic, has an impressive background with prior roles at Domino Data Labs and Splunk. He discusses the critical distinction between product and solutions marketing, emphasizing collaboration for effective product launches. Jon shares insights on aligning marketing metrics with usage in a SaaS environment, highlighting challenges in customer engagement during platform transitions. He also dives into the complexities of product-led growth, advocating for a blend of technical knowledge and storytelling to enhance user engagement.
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Jon's Career Transition Story
- Jon Rooney's career started with consulting and self-taught programming before shifting to product marketing.
- He highlights the importance of understanding the technical product and user problems to market effectively.
Solutions vs Product Marketing
- Solutions marketing starts outside-in focusing on customer problems, while product marketing is inside-out focusing on the product.
- Successful teams connect customer needs to product differentiation for effective messaging.
Match Marketing to Sales Funnel
- Align solutions marketing to top-of-funnel awareness and product marketing to detailed product features near deal closing.
- Use modular content like a salad bar to enable customized, compelling sales messaging.