
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
The Product Marketing Experts
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Navigating the Landscape of Product Marketing
This chapter explores the journey of a seasoned product marketing professional, focusing on their transition from consulting and literature to technical marketing. It highlights the importance of understanding customer needs and the integration of product and solutions marketing in response to evolving market demands. The discussion also addresses the relationship between marketing and sales teams, emphasizing the creation of resonant content to support effective communication of product value.
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