The Product Marketing Experts

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach  Questions covered in this episode:What’s your elevator pitch for Airtable? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on positioning? Have you ever launched new positioning and realized it failed? What’s the one book a product marketer must buy if they’re going to own their company’s positioning? Who is another product marketing leader we should interview for this series?

Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home 

Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardtQuestions covered in this episode:1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean to you? Like a mission statement? 3. Why design a narrative, why invest in this today as a CEO or CMO? 4. How is product marketing involved, how do you and Dan your Director of Product Marketing work together on this? 5. Let’s say you’ve built an amazing product, and that is going to be how I win. Do I still have to do this? 6. How do you work on the story? What’s the collaboration between the CEO and CMO look like - are there others in the development? 7. How does a great company story come to life? What’s important to get right? 8. Why does the old way vs the new work so well in a story? 9. So Drift invented Conversational Marketing - was the goal always to create a category? Or was it more just about having a new story? 10. A lot of people now also do Conversational marketing - you had to know that would happen, is that a scary thing? Are you helping those companies? 11. Your companies always have a clear identity, people know who you are what you care about. Is this a result of that strong story? 12. How does that create an advantage? 13. How do you build a voice to get attention in social? 14. What’s going on with DGMG and the vault? What things are changing? 

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/  Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode:How’d you get into product marketing? What is segmentation?Why should you do it?Why does it work? Why can it be applied? How does it come to life? how can a PMM lead this exercise at their own company?What kind of tools do I need to do this well? What teams do I partner with? What does good look like how do I measure it? What mistakes do people make? How can people learn more about this? What’s your outlook on the career of product marketing?

Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM?What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a product marketing interview? What’s most important to keep in mind when joining a new company and onboarding?   Where do you think product marketers have the biggest impact at a startup? What does the career path of the PMM look like? What kind of doors does it open? What’s a mistake product marketers make when growing their career? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/Join Sara on Sharebird here: https://sharebird.com/profile/sararossoQuestions we cover in this episode: Tell me about your career path to becoming a PMM? So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with remote companies? We’re all remote now, but are their noticeable differences in a 100% distributed company? What are the biggest challenges or things you don't like as much? How did you all organize product launches? How do you onboard and build relationships with new team members? How do you build relationships and create excitement for campaigns? How do you work with products and build those relationships? How do you deliver a good pitch or narrative virtually? So the vaccine is rolling out, what do you think the future of work will look like? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webbCareer Opportunities at Trello: bitly/growth/pmmQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? Who are your closest partners at Trello? How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a product fist GTM. So you also worked at HubSpot, and you weren’t in product marketing, why’d you switch to PMM? How’d that happen? You were at HubSpot before we were really doing the PLG thing. How is marketing fundamentally different between the two companies? What are the biggest challenges you’re trying to solve in product marketing? Are brand, and narrative, and methodology important at Trello? Is that product marketing work? What’s something you see people get wrong when marketing a product first company? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?

Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roachCheck out careers at Airtable here: https://airtable.com/careersQuestions we cover in this episode: Tell me about your career path to becoming a PMM?Airtable is a really interesting company, you’re product led, and encourage a self-service, bottoms up approach to growth and adoption. Is that right? Tell me more, what does all that mean, how do things work at Airtable? So you lead “self-serve” product marketing at Airtable, what does that mean? Do you think this is a larger trend? That product led companies like Airtable are the future? What does the larger marketing team look like? What teams are there? How many pmms? How is product marketing at Airtable different than at a more traditional enterprise saas company? What don’t you do? Where do you focus your energy? How do you do in-app marketing or messaging? What do product launches look like? What teams do you partner closest with? What’s something most companies get wrong when trying to be product led? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/Join JD on Sharebird here: https://sharebird.com/profile/jd-praterFind JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketingQuestions we cover in this episode:How’d you get into product marketing? So you pretty recently switched jobs? You’re at Amazon now, specifically Amazon Web Services. And you’re in the middle of the on-boarding process. What has your first 90 days looked like?Why was this role a good fit? Did you do anything to prepare for this new role before you started? How does it work being remote and on boarding? Like do you get your computer before you start? Tell us about your 30/60/90 day plan? What are you trying to accomplish in each phase? Who have you been meeting with and why? What kind of expectations does your team have for you during on boarding? What is particularly important for PMMs to do in the first couple of months? What mistakes do people make when they are on boarding? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/Questions we cover in this episode:So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now. One thing I think everyone who has worked with you would say about you, is that you’re a great writer. Is that something you were born with, or how did that happen?When did you decide that you wanted to make that such a strength? What do you think makes someone a great writer? It can be thrown around, can we just unpack that a little bit? How has it helped you in your career? How might it help others? Why is it important for product marketers to be strong writers? What can we do to improve our writing and thinking? What are things that help the most? How do you think about feedback? I think most people don’t get enough, but too much or bad feedback can also be bad. What’s your take? What writing mistakes to marketers make early in their career? Anything great that you’re reading right now? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?