The Product Marketing Experts

Connect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphyInterested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/homeQuestions we covered in this episode: So I think you launched a product this week! Right? How’d it go? So you worked at Drift for a little over two years. You and DG and others built out quite the brand and launch machine. I’d love to hear about that time. What did you guys get right? What did you get wrong? What are you most proud of from that time? What’s Privy like? We know everyone is buying more online right now, but what’s happening in e-commerce? Any favorite launch examples? Why do a “launch” at all? What’s the point? How often do you have a launch? How does a well run launch operate? How do you measure the results? How do you keep momentum going post launch? Things go wrong during launches, how do you deal with it in the moment? Advice to someone early in their career about to take on their first product launch? What's your outlook on the career of product marketing? 

Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannanQuestions we cover in this episode:Tell me about your career path to becoming a product marketer. Can you tell me about some of your lessons learned from your time as a product marketer?I’ve heard Product Marketing described as the glue that holds companies together. What are your thoughts on that?Do product marketers have to be a jack of all trades? How well do you have to understand all the other functions at your company to be a great uniter?Question from your Sharebird AMA: What's your advice on improving a historically tense relationship between functions, specifically between Product Management and Product Marketing, as well as between Sales and Product Marketing?What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?Let’s move on to metrics. How do you measure the success of the product marketing team at Braze?How do you measure the success of sales enablement efforts, given that product marketing plays a major role in this area?What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Check out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketingConnect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1Questions we cover in this episode:Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing? OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM? What is that person's responsibility? At what point do you bring on a director who can run the program? What should be the expectations of that person? Coming in as a new director what are the first things to figure out? What product marketing things do you have to get people bought into? How do you structure the team if you have a small team? How do you report on success? What resources do you have to have? Budget, support, buy in etc? What mistakes do people always make along the way? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1.     Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2.     So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3.     How do you simplify technology like that? How do you understand it first of all, then how do you communicate it in a way that people will understand?4.     What were the challenges in the early days? What was your focus? Especially as the only marketer, how did you prioritize?5.     Tanya, you came in right as Stripe was hitting an inflection point of scale. How have you tackled that challenge and with the type of scale you all are at, what are the biggest challenges of your product marketing team?8.     [Tanya] With a developer product, does Stripe value marketing? How do you earn that seat at the table? 9.     What’s that next chapter of PMM at Stripe as you look ahead 2-3 years? 11.  What skills does it take to be successful as a PMM at stripe?12.  What’s your advice to other Product marketing leaders in industries that may be regulated or not that “interesting or sexy”?13.  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?14.  What’s one nuance about the evolution of Product Marketing at a hyperscale company that you only know now because you understand it deeply? 

Connect with Chris Mills on Linkedin: https://www.linkedin.com/in/chrisamills-sf/Join Chris on Sharebird: https://sharebird.com/profile/chris-millsQuestions we cover on this episode:What does product marketing look like at SalesLoft? How did you make your way to VP there? What happens when you get pricing wrong? And what happens when you get it right? What’s the relationship between product positioning and pricing? Do they influence each other? If so how?What are the questions the business or Product Marketing leadership should be asking? Who should “own” pricing? And what’s the role of product marketing? Let’s say you are embarking on a major pricing overhaul, you’ve done this. Where do you start? What tools or resources do you use to figure this out? How do you bring sales in?What’s your take on discounting and pricing transparency? How is pricing and packaging changing? Any trends in what buyers expect from pricing pages or in the sales process? Do you “launch” it if so how?What mistakes do people always make along the way? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying? What’s a good launch cadence for a young growing software company? From AMA: How do you get creative in your product launch, and not feel too templatized?How do you secure alignment between product, marketing, and sales as part of a launch? What’s something people have to learn the hard when launching a product for the first time? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying? What’s a good launch cadence for a young growing software company? From AMA: How do you get creative in your product launch, and not feel too templatized?How do you secure alignment between product, marketing, and sales as part of a launch? What’s something people have to learn the hard when launching a product for the first time? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/Questions we cover on this episode: Tell me about your career path to becoming a PMM? Why is it so important for PMMs to be tightly integrated and on the same page with product? How can PMMs build a strong mutually beneficial relationship there? What are some issues that get in the way? What if your product team is bad with scoping features, sharing timelines, or other aspects that impact the GTM? How do you fix that? Tips and tricks to create great communication between product and marketing? At a more technical company, how do you get people onboard when it comes to marketing and storytelling? How do you influence product roadmap as a product marketer?What role should a customer advisory board have in influencing your product roadmap, and why?What’s your outlook on the career of Product Marketing? Is it a good place to be right now? What’s the one thing you had to learn the hard way when working with Product? Something that is bound to happen to others. 

Connect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/Join Diana on Sharebird: https://sharebird.com/profile/diana-smithQuestions we cover on this episode:Tell me about your career path to becoming a PMM?So in your role now you’re the Director of Product Marketing and brand. What does that mean?What is good brand marketing? Any examples?What’s your approach to do that at Twilio? Capital B brand, has a lot to do with what your company stands for, and the emotional responses you give people, what does that have to do with product?What advantages does having brand and product marketing together give Twilio?Has owning both changed how you think about product marketing?What’s one nuance about Brand that you had to learn the hard way?What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 

Connect with Naike Romain on Linkedin and Twitter.Join Naike on Sharebird: https://sharebird.com/profile/naike-romainQuestion we cover in this episode: Let’s start way back, when you were a kid, what did you want to do when you grew up? What did you go to school for, when you were in school did you know you wanted to go into tech? When did product marketing come on your radar? How have past jobs and experiences helped you in product marketing?How did you learn the craft and build your skillset? What sets you apart as a PMM? What’s interesting about product marketing to you, as opposed to other marketing roles? What's your advice for companies trying to build diverse teams? What is your advice for people early in their careers looking to break into product marketing? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?