The Product Marketing Experts

Connect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennadaQuestions we covered in this episode:Lakers vs Celtics How Anthony got into marketing and his journey to becoming a CMOHow does product marketing fit in at Front? What value does product marketing bring to your org? Why is it so important for an early stage company to invest in brand? Are product and brand marketing connected? What role does the product play into the brand story in your mind? Introducing a new category the risks and right approach. How you "will a market into existence"?Why  communities are at the heart of category creation.How do you name a new category? How much did you guys fret over the name customer success? When it comes to category creation, how do product marketers come into play? What’s your outlook on the career of Product Marketing? Is it a good place to be right now? What he's launching next at Front. 

One of the things Alex and I set out to achieve with this podcast, is to champion product marketing. And a huge part of that is not only making product marketing more popular but helping standardize how we work. That's important, being a pmm today is a little to much of an art. Shrouded in mystery. That's a big problem when a CMO is trying to decide what to invest in. Or if you're trying to create repeatable outcomes, or if you're trying to teach the craft to a new hire. All other industries have this. You wouldn't go to a self taught surgeon would you? We have to get better at positioning our selves! And building a common language and laws of product marketing. We should be very well suited for this! My guest today believes strongly in this, and has a big idea. What if we already have those laws? A science to apply to product marketing, for the most part we just don’t know about it. Our product marketing expert today is Phill Agnew, Director of Product Marketing at Brandwatch. Connect with Phill Agnew on Linkedin: https://www.linkedin.com/in/phill-agnew-22213187/

Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/Questions we covered in this episode:Kids and Zoom How Eric got into Marketing What is Product Led Growth? Why is it growing so fast right now? What should PMMs doin at a PLG company? PMMs working with Sales at PLG companies? Growth vs Product Marketing at a PLG company? 

Interviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different things to different people, and the skills you need to show off are broad and nuanced. You can be a really talented product marketer, but just be a bad interviewer. This can totally sink your chances at that job you really want. Abdul Rastagar : https://www.linkedin.com/in/rastagar/ is a Director of Product Marketing, a self taught interviewing expert, and the host of the Linkedin Show Up Your Game. We sit down and break down how you can become a great interviewer and ace your next PMM interview. Join Abdul on Sharebird: https://sharebird.com/profile/abdul-rastagar

Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/Join Dan on Sharebird here: https://sharebird.com/profile/dan-lauferQuestions we covered in this episode:How do you add value to PMs and the product team? How do you build a good relationship with Product? How do you partner with them on the product roadmap? How should customer feedback play a role in roadmap development? At what point should PMMs come into the product development process? What if you disagree on the approach to a feature or tool? Where should PMM report into, product or marketing? 

April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:- Linkedin - Twitter Questions we covered in this episode:How did April develop her positioning skills? (3:19)How did she develop her method? (10:33) Examples of positioning in the wild (13:10) Product Marketers as Market Managers (19:50) We bash positioning statements for awhile (20:53) Positioning as the underpinning of marketing (27:37) Ways to enter a market? (30:27) What April is working on next (40:00) Sourdough starters (42:04) 

Marcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss: What's it been like working at Uber Eats through this pandemic? How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software. Why do B2B marketers fall into the trap of being overly corporate and dry? Why marketing should be "fun" and why the best marketers take risks. What Mike learned from Nikki Neuburger at Nike. What skills do you need to be a great B2C marketer? Join Mike on Sharebird here: https://sharebird.com/profile/mike-polner/knowledge

Connect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/Join him on Sharebird: https://sharebird.com/profile/kevin-garcia

Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica

Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, and you're stuck in the middle of at least two teams. This means we are often overlooked, and underappreciated. So you have to fight for budget and headcount and career progression. I really want to help you figure out how to get a job as a PMM, stand out from the pack, progress in your career, and become a PMM leader and manage up. To help us out and really dive into the topic - we’ve got Teresa Haun with us. Teresa is the Director of Product Marketing at Zendesk - A company that has exploded in the last several years and tells really great product driven stories. At Zendesk she manages a team that oversees several key products in the Zendesk portfolio. Her team is part of the broader Producing Marketing team that is 45 people strong! Teresa has been working in product marketing for only 4-5 years but has been able to grow into a director role relatively quickly. She has some of the best, tangible advice I’ve heard on growing into your next role, managing up, and leading through influence. Connect with Teresa on Linkedin: https://www.linkedin.com/in/teresahaun/ and view her Sharebird profile here: https://sharebird.com/profile/teresa-haun-1