Product Led Growth with Eric Keating, VP of Marketing at Appcues

Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/

Questions we covered in this episode:

1. Kids and Zoom 
2. How Eric got into Marketing 
3. What is Product Led Growth? 
4. Why is it growing so fast right now? 
5. What should PMMs doin at a PLG company? 
6. PMMs working with Sales at PLG companies? 
7. Growth vs Product Marketing at a PLG company?