Product Positioning with April Dunford, Author of Obv!ously Awesome

April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here:

- Linkedin
- Twitter 

Questions we covered in this episode:

1. How did April develop her positioning skills? (3:19)
2. How did she develop her method? (10:33) 
3. Examples of positioning in the wild (13:10) 
4. Product Marketers as Market Managers (19:50) 
5. We bash positioning statements for awhile (20:53) 
6. Positioning as the underpinning of marketing (27:37) 
7. Ways to enter a market? (30:27) 
8. What April is working on next (40:00) 
9. Sourdough starters (42:04)