Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)

Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley

Questions we cover on this episode:

1. Tell me about your career path to becoming a PMM? 
2. Basics: Why is a launch valuable in general? Why not just release as it happens? 
3. What the launch you’re most proud of in your career and why? 
4. What’s the product marketers role in the launch? 
5. How do you measure a launch? What’s a good one, what’s a bad one? 
6. Real talk: Are launches fun or terrifying? 
7. What’s a good launch cadence for a young growing software company? 
8. From AMA: How do you get creative in your product launch, and not feel too templatized?
9. How do you secure alignment between product, marketing, and sales as part of a launch? 
10. What’s something people have to learn the hard when launching a product for the first time? 
11. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?