Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit

Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/
Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodar
Check out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/

Questions we cover in this episode:

1. Tell me about your career path to becoming a PMM? 
2. Should product marketing own pricing? Why? 
3. Who are your key partners for pricing development? 
4. How’d you approach it when you first started working on it? 
5. How do you make sure it’s on track today? 
6. What tools or systems do you use? 
7. How do you research, codify, and present pricing intel? 
8. How much does the competition matter? 
9. What’s one nuance about Pricing for Growth and Profitability that you only know now because you understand it deeply? Around doing it effectively.
10. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?