The Digital Agency Growth Podcast

There is a loyalty gap between customers who are loyal in the transaction but become less and less loyal as time elapses simply because your business is out of sight, out of mind. That’s why episode 108 of The Digital Agency Growth Podcast is about touchpoint marketing with Reminder Media.  Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Luke Acree shares the importance of staying top of mind with your customers and actionable steps you can take right now to close more deals and retain more business with this type of marketing.Luke Acree, President of ReminderMedia, is a lead generation specialist, and referral expert that is passionate about teaching entrepreneurs how to grow their business through the power of relationship marketing. On his journey of growing ReminderMedia, Luke has built a sales team of over 150 sales professionals, doing over 250 million in sales; his company earned a place on Inc. 5000’s Fasting Growing Companies in America four years in a row and on Philadelphia’s Top 100 Places to Work.In this episode, Luke and I discuss the following:Luke’s background as a musician played a part in his successful sales career later in life. How ReminderMedia solves the “out of sight, out of mind” problem that is costing businesses sales by helping them create their touchpoint plan. Staying on top using print marketing in a space where some argue that print is dying out.Using the elements in the F.I.T. acronym to have a successful marketing campaign. Training and maintaining over 150 sales reps and the value in knowing which personality types tend to excel in sales over others. Successfully and tastefully selling to salespeople.CONNECT WITH LUKE ACREE:ReminderMedia Instagram- ReminderMediaInstagram- Luke AcreeLinkedInStay Paid PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:The FORD MethodEd MylettMarketing Secrets with Russell BrunsonStory Brand Building a Story Brand by Donald MillerGood to Great by Jim CollinsHow to Win Friends and Influence People by Dale CarnegieTraction by Gino Wickman

Telling a story behind data visualization will allow practitioners and agencies to stay competitive in their industry as their audience will extract the true value and understanding behind the data. That’s why episode 107 of The Digital Agency Growth Podcast is about the power of data visualization! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Lea Pica shares the importance of data visualization and actionable steps you can take right now to use a story-telling message to engage your audience in the data set you are presenting. Lea Pica is a seasoned digital analytics practitioner, social media marketer, and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential. Her platform empowers digital practitioners and analytics consultants to present information in a way that gets remembered and inspires action.In this episode, Lea Pica and I discuss the following:Using data visualization in a way that brings your charts and graphs to life and tells the story behind the data set. This story-telling technique is the missing piece of a majority of business presentations and how adding this in can increase engagement and understanding.Putting humanization back into the perception of stakeholders. The magic behind learning to present data with a captivating and engaging story that propels the individual further in their career path.A planning framework for creating data-informed, story-driven presentations that sell insights and recommendations.It doesn’t matter how well things are going in your business because if no one can understand the data you are presenting, the data itself doesn’t matter. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH LEA PICA:WebsiteLinkedinTake the FREE AssessmentJoin the Waitlist for Lea’s BookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Mentimeter: Interactive Presentation Software

It is no secret that ads are not a one size fits all structure, but with YouTube, you can follow a core foundation and build upon it with your own unique spin of uniqueness and creativity. That’s why episode 106 of The Digital Agency Growth Podcast is about effective video marketing and YouTube ads! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Shash Singh shares the importance of using YouTube ads to increase your visibility and actionable steps you can take right now to create a unique and engaging ad that will perform well on YouTube. Shash Singh has been in the online marketing space for 8 years and runs a 7-figure YouTube ads agency where he has been running YouTube ads at scale for the last 5 years. He has worked with clients and industry leaders in several niches in the digital space and continues to do so while also coaching clients to learn YouTube ads themselves.In this episode, Shash and I discuss the following:What the process of a YouTube ad management service looks like.Successfully growing your business by growing your team with specialized skills. Streamlining your business by niching down and focusing on 1-2 services in 1-2 industries. The pros that outweigh the cons of being a remote business owner in an increasingly virtual world. Statistically, what ads perform best on YouTube, and how you can use Shash’s core structure to work for you. How both the structure and call to action of YouTube ads differ than other platforms such as FacebookIncorporating the “do with you” business framework in conjunction with the “do it for you” framework.Although YouTube ads take more time, effort, and tweaking upfront, the payoff is well worth the wait. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH SASH SINGH:YouTubeWebsiteFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

When most agencies start out, they tend to work with any business they can get their hands on. By not specializing, they are actually leaving money on the table and not serving their clients to the best of their ability. That’s why episode 105 of The Digital Agency Growth Podcast with David Koves is about the importance of niching down your agency, hiring for sales, and scaling an E-Commerce agency! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, David Koves and I are sharing the importance of pursuing your dreams and giving them your all. We also discuss actionable steps you can take right now to prioritize your task list so that you are making the most of your time. David Koves is a former Googler who decided to follow his passion and make digital growth easily accessible to online businesses.  As the CEO of R2G Digital, he built the company with his co-founder Gabor, which provides all the flexibility and communication of an agency combined with the scale and accountability of a global firm. His background prior to R2G Digital includes studying his Bachelor’s in International  Marketing and Management as well as working at Google and leading successful teams responsible for the success of the company's multi-million dollar projects. Together with his remarkable team, they work daily to bring to the table all the experience required to analyze data, gain business insights and formulate strategies for every client in order to exceed their goals.In this episode, David Koves and I discuss the following:The clear distinction in the USA is that it is still important who you know, but even more important how you portray yourself and show up.Expectations and realities of working for GoogleWays that agencies miss out on opportunities for more clients and better work because they don’t niche down.How to position yourself in a way that sets you apart from the competition.The opportunity for eCommerce brands to advertise on Amazon along with other platforms.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DAVID KOVES:R2G DigitalFacebookLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Roy Sutherland on Why Great Marketers Run into the FireSales Executive Job Post

If you are thinking about building out credibility for your business and brand, you’ll want to hear Andy’s story today. This week, episode 104 of The Digital Agency Growth Podcast is about using books, courses, and credibility to keep leads coming in the door! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Andy Splichal and I are sharing the importance of building credibility so you can grow your agency and get leads from around the world.Andy Splichal is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast, founder of Make Each Click Count University, and a certified online marketing strategist with twenty plus years of experience and counting of helping eCommerce companies increase their online presence and profitable revenues. He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021.In this episode, Andy Splichal and I discuss the following:If you are an agency involved in eCommerce marketing, this episode goes into what is working for clients and what Andy has learned through working with growth-stage eCommerce brands.Early lessons on starting an agency and how Andy decided to launch courses.What a book does for your business, from increasing your reach to creating more credibility for you as a business owner.The importance of specialization for the growth and health of your business.As we saw in this episode, there are several ways to grow your credibility; but it’s essential to keep in mind your goals for your business as you make these decisions.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ANDY SPLICHAL:Make Each Click CountLinkedInTrue Online PresenceAmazon Author PageMake Each Click Count PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Frank Kern

As agency owners, it’s important to have an understanding of markets that you could potentially sell to but are outside of your local market. That’s why episode 103 of The Digital Agency Growth Podcast with Falak Jalil is about marketing to the developing world! Watch our new recorded video training: Relationship-Driven New Business At-Scale In this episode of The Digital Agency Growth Podcast, Falak Jalil and I are sharing how marketers work with a global brand in a local market to ensure the product will be attractive to their local market and outperform their competitors. In a word, Falak Jalil is a storyteller. She loves brands and data. And she uses both to weave her stories through brand communication to Consumers. Falak has 13 years of marketing and innovation management experience with Nestle, Unilever & Reckitt. She’s worked across multiple geographies, building $1Bn brands like Sunsilk & Lifebuoy, while also having the privilege of working on brand development on brands like Dettol & Nesquik. She’s won multiple awards from In-Market execution to Marketing Excellence for launching a brand from scratch, but the most fun part of her job is speaking to Consumers; understanding their lifestyles, their habits and attitudes, what makes them tick.In this episode, Falak Jalil and I discuss the following:Why the biggest markets for marketing to millennials are not in the US or Europe. They're actually China, India, Pakistan, Nigeria, and Indonesia; and what that might mean for you and your agency.What consumer behavior data is meaningful right now and what has surprised her most from looking at the dataThe importance of data and how her team is using that to make key decisions across the board.Where marketers are going wrong when launching a product; and some examples of mistakes Falak has made and what she would do differently now.Market research so you can have a better understanding of your customers doesn’t have to be expensive. It can be as simple as consumer, shopper, or market visits.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH FALAK JALIL:LinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

An agency business model is a great, scalable business model, but what if you can franchise that agency? This week, episode 102 of The Digital Agency Growth Podcast is about franchising, marketing, and running a global agency with JC Hite of Hite Digital! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, JC Hite and I share the importance of understanding the pillars of scalability in an agency model and some scaling myths that agency owners should know when they are planning to scale. JC Hite is the CEO and founder of Hite Digital, a white label digital marketing agency. With a passion for business and people, he’s successfully scaled his agency in just two years and counting. Now his companies help other agencies to do the same.In this episode, JC Hite and I discuss the following:What it’s like running a more than 100 person agencyThe current process of franchising an agency’s procedures to then apply to other agency franchisesThe pillars of scalability: quality product, good sales, operations & systems, and business intelligenceThe importance of business culture and how JC is working to improve the culture at his companyThis franchise model could be a possibility for your agency and what you are doing day-to-day. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!CONNECT WITH JC HITE:Hite DigitalLinkedInInstagramTwitterThe Digital Agency Hacker PodcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Good branding creates emotion whether that be laughter, curiosity, inspiration, anger, etc. but a strong brand is polarizing. That’s why episode 101 of The Digital Agency Growth Podcast is about branding for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Re Perez shares the importance of owning your brand authentically and unapologetically and actionable steps you can take right now to use your book to build value and successfully market your brand. Re (pronounced “Ree” ) is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth.In this episode, Re and I discuss the following:Re’s experience with hitting a “grey ceiling” gave him the opportunity and motivation to start his own agency.Taking your business from a practice to an agency by bringing in the right people at the right time.The first people hired or contracted into his business and the number one thing he would do differently. The ROI on speaking engagements and how these opportunities can benefit your business years into the future.Helpful reminders for anyone considering writing a book and tips to market it in front of the right people.Whether you’re a personal brand or a business brand, own who you are and show up unapologetically in your space.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH RE PEREZ:WebsiteYour Brand Should Be Gay bookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED IN EPISODETraction by Gino WickmanRocket Fuel by Gino Wickman

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today’s Guest: Seb Bardin is an e-commerce marketing lead at Unilever. His previous role was Global Head of Acquisition for Cleanipedia.com, where […]

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today’s Guest: Dave Bunce is a partner and the CEO at Morphio, a mar-tech platform focused on protecting and optimizing digital […]