The Digital Agency Growth Podcast Lindsay Tjepkema on Driving Sales by Repurposing Content
We utilize podcasting as an audio content strategy for our own business growth. It’s something of a trend where more and more agencies are utilizing audio and video platforms and content strategies to market to their ideal clients. That’s why episode 109 of The Digital Agency Growth Podcast is about the benefits of repurposing content with Lindsay Tjepkema!
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In this episode of The Digital Agency Growth Podcast, Lindsay Tjepkema is sharing the importance of leveraging audio and video components to your marketing strategy and actionable steps you can take right now to utilize video content and repurpose it to drive sales and traffic to your business.
Lindsay is the CEO and co-founder of Casted; the first amplified marketing platform and the only audio and video podcast solution designed for enterprise marketers. With over 15 years of experience in B2B marketing, including running her own agency, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a global level.
In this episode, Lindsay Tjepkema and I discuss the following:
- What content material consumers enjoy the most, and why audio and video convert better than stagnant posts.
- How we innately set audio and video boundaries for ourselves, and how we all have those rhythms and patterns, though we are all different in how we set those boundaries within ourselves.
- What types of guests are useful for your audience, how to know which conversations to prioritize online, and common mistakes people make.
- The benefits of podcasting as a marketing funnel strategy, and why Lindsey believes it may be expected by your audience at some point.
Utilizing audio and video conversations to further your reach, your impact, and your marketing efforts can be very beneficial for any business.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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